Global Marketing Lead (IT/OT, IoT, Enterprise IT Solutions)

Web Synergies; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading company in enterprise technology seeks a dynamic Marketing Leader to drive brand growth. This role involves managing a team and developing marketing strategies across digital channels, events, and partnerships. The ideal candidate should have robust marketing experience in tech and proven leadership abilities.

Qualifications

• 3+ years of marketing experience in a Senior role leading tech.
• Proven leadership experience managing teams and campaigns.
• Experience conducting global marketing campaigns.

Responsibilities

• Develop and execute integrated marketing strategies.
• Lead a multi-disciplinary team across various marketing areas.
• Oversee digital campaigns and measure effectiveness.

Skills

Digital Marketing

SEO

Content Strategy

Communication

Education

Master's Degree in Marketing or Business

Advanced Degree in Engineering & Marketing/Business

Tools

Sitecore

HubSpot

Google Analytics 4 (GA4)

Job description

We’re looking for a dynamic Marketing Leader to drive our brand and growth strategy in the fast-moving world of enterprise technology and IT/OT convergence. Based in our Singapore HQ, you'll work directly with senior leadership to lead strategic marketing initiatives across digital, content, events, and partnerships.

This role is ideal for a creative and data-driven marketing professional with a solid grasp of both marketing and technology, who enjoys leading a team and building impactful campaigns in a B2B setting.

Key Responsibilities:

• Develop and execute integrated marketing strategies that build brand awareness and generate demand
• Lead a multi-disciplinary team across content, digital, design, and events
• Oversee digital campaigns (LinkedIn, Google, YouTube, Meta, and more) and SEO to drive qualified leads
• Shape product messaging and go-to-market strategies in partnership with sales and product teams
• Manage events, trade shows, and channel co-marketing initiatives with partners like Microsoft, SAP, and Salesforce
• Maintain a strong digital presence through CMS tools (Sitecore preferred) and website optimization
• Measure marketing effectiveness using analytics tools and continuously improve ROI

Requirements:

• Master's Degree in Marketing or Business, and a background or strong understanding in Engineering and Technology
• At least 3 years of marketing experience in a Senior role leading tech, ideally with IT/OT or enterprise solutions
• Proven leadership experience managing marketing teams and cross-functional campaigns
• Strong grasp of digital marketing, SEO, and content strategy
• Experience working with CMS platforms and marketing automation tools (e.g., Sitecore, HubSpot, GA4)
• Excellent communication skills and ability to collaborate across global teams
• Must have experience in conducting global marketing campaigns
• Must have experience in participating in global marketing events
• Must have a proven track record of organising and managing marketing booths at Global Trade Exhibitions in multiple countries.
• Must be prepared for extensive travel to India, MEA, APAC, Japan, and the USA.

Preferred:

• Advanced Degree with Double Major in Engineering & Marketing/Business from a reputed University
• Experience in high-growth or regional/global B2B technology firms
• Familiarity with the Global markets
• Lived in multiple countries
• Should have lived or travelled to India, MEA, APAC, Japan, and the USA for business purposes.