Global Marketing & Customer Experience Officer

REVAMP HAIR (S) PTE. LTD.; Singapore; On-site; SGD 75,000 - 120,000; Full time

Job summary

A leading company in the beauty industry is seeking a Regional Marketing and Customer Service Manager to drive marketing strategies and oversee customer service operations in the region. This role requires extensive experience in managing multi-country teams and developing marketing initiatives tailored to customer needs. The successful candidate will demonstrate strong leadership and analytical abilities, while collaborating with various teams to ensure business growth and customer satisfaction.

Qualifications

• 6-10 years in marketing/customer service, with 3-5 years in a regional role.
• Proven experience in developing marketing strategies and managing teams.
• Ability to travel regionally as required.

Responsibilities

• Develop and implement regional marketing strategies aligned with global business objectives.
• Oversee customer service operations across the region.
• Partner with cross-functional teams to support business growth.

Skills

Leadership

Analytical Skills

Communication Skills

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

CRM platforms

Marketing automation tools

Analytics

Job description

Responsibilities

Marketing

• Develop and implement regional marketing strategies aligned with global business objectives.
• Plan, execute, and analyze integrated marketing campaigns (digital, traditional, events).
• Conduct market research to identify trends, customer insights, and competitor positioning.
• Ensure consistent brand messaging and standards across all regional markets.
• Manage marketing budgets, track ROI, and optimize spend.

Customer Service

• Oversee customer service operations across the region, ensuring high satisfaction and consistency (regional or global support centres).
• Establish and enforce standardized service policies and escalation protocols.
• Develop and implement customer service strategies aligned with brand promise and marketing goals.
• Ensure seamless customer journey across marketing, sales, and service touchpoints.
• Monitor KPIs and service metrics to evaluate team performance.
• Drive continuous improvement in service delivery through training and process enhancement.
• Gather customer feedback to inform product development and CX initiatives.

Cross-Functional Collaboration

• Partner with Sales, Product, Customer Service, Operations, and HQ teams to support business growth.
• Provide regional insights to support global strategy development and decision-making.
• Lead or support change management projects and digital transformation initiatives in the region.
• Coordinate with IT and CRM teams to align on customer data usage, feedback loops, and service tools.

Budget and Team Management

• Manage marketing and customer service budgets, ensuring cost-effective execution.
• Lead and mentor cross-functional or cross-regional teams to deliver on strategic objectives.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 6 –10 years of experience in marketing and/or customer service, with at least 3–5 years in a regional role.
• Proven track record in developing marketing strategies and managing multi-country teams.
• Strong leadership, analytical, and communication skills.
• Experience with CRM platforms, marketing automation tools, and analytics.
• Ability to travel regionally as required.
• Willingness to work on weekends and retail hours when necessary.