Global Head of Publishing

FUNFLY PTE. LTD.; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

A global gaming company in Singapore seeks a Global Head of Publishing to shape and execute the worldwide publishing strategy. The ideal candidate will have over 8 years of experience in game publishing with proven success in global launches. You will manage cross-functional teams, oversee market strategies, and analyze performance to boost engagement. This role emphasizes a player-first mindset and requires strong leadership skills in a dynamic environment.

Qualifications

• 8+ years of experience in game publishing or marketing.
• Proven success in launching and scaling games globally.
• Strong leadership and people management skills.

Responsibilities

• Develop and lead the global publishing strategy.
• Oversee the full publishing lifecycle and manage global teams.
• Analyze market trends and refine publishing strategies.

Skills

Game publishing

User acquisition

Cross-functional leadership

Data analysis

Stakeholder management

Tools

Analytics tools

Marketing dashboards

Job description

Position Overview

As the Global Head of Publishing, you will be responsible for building and executing the company’s worldwide publishing strategy. You’ll lead a cross-functional publishing team spanning user acquisition, product marketing, community, player support, and regional market strategy. This role requires a strong blend of creative thinking, data-driven decision-making, and deep understanding of gaming markets and player behavior across regions.

Key Responsibilities

• Develop and lead the global publishing strategy for all mobile game titles.
• Oversee the full publishing lifecycle: pre-launch planning, go-to-market execution, live operations support, and post-launch performance optimization.
• Lead and manage global publishing teams including marketing, UA, community, CRM, regional publishing, and player support.
• Partner with game development and product teams to align publishing roadmaps with content, feature releases, and live ops strategies.
• Analyze market trends, player insights, and campaign performance to refine publishing strategies and maximize engagement and monetization.
• Build and maintain strong relationships with platform partners (E.g. Apple, Google), influencers, media, and regional agencies.
• Drive brand positioning, narrative development, and creative direction for each title’s marketing efforts.
• Oversee global budgets, regional P&Ls, and publishing KPIs to ensure ROI-driven execution.
• Spearhead international expansion efforts and adapt campaigns for local markets, ensuring cultural and market relevance.
• Champion a player - first mindset across all publishing activities, ensuring the voice of the player is reflected in everything we do.

Qualifications

• 8+ years of experience in game publishing, marketing, or user acquisition with at least 5 years in a senior leadership role.
• Proven success in launching and scaling games globally (ideally across multiple regions).
• Deep understanding of global gaming markets, especially APAC, North America, and EMEA.
• Strong leadership and people management skills; experienced in building and mentoring high-performing teams.
• Data-savvy with experience in analytics tools, marketing dashboards, and A/B testing frameworks.
• Ability to balance creative instincts with analytical rigor and business impact.
• Excellent communication and stakeholder management skills.
• Passionate about games, with a deep appreciation for player communities and game culture.