Global Head of Personalisation

TENTEN PARTNERS PTE. LTD; Singapore; On-site; SGD 200,000 - 250,000; Full time

Job summary

An exciting opportunity awaits to lead the personalisation strategy for a global financial institution. This role involves developing a strategy that aligns with business goals, enhancing customer experiences through data and AI, and driving innovation across digital channels. You will define a personalisation roadmap, leverage data analytics for insights, and collaborate with diverse teams to ensure effective execution. Join a forward-thinking company that values creativity and innovation, and take your career to new heights in a dynamic environment where your contributions will shape the future of customer engagement.

Benefits

22 Days Annual Leave

Comprehensive Medical Insurance

Work in a Leading Global Financial Institution

Qualifications

• 8+ years in personalisation or digital marketing, with 3-5 years in leadership.
• Strong understanding of AI, machine learning, and data analytics.

Responsibilities

• Define and implement a personalisation roadmap to enhance customer engagement.
• Collaborate with cross-functional teams for seamless execution.

Skills

Personalisation Strategy

Data Analytics

AI and Machine Learning

Customer Segmentation

Leadership

Stakeholder Management

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Bachelor's degree in Computer Science

Master's degree (preferred)

Tools

Pega

Adobe

CDPs

Recommendation Engines

A/B Testing Platforms

Job description

An exciting opportunity to lead and shape the personalisation strategy for a global bank!

Reporting to the Head of Digital Sales, you will develop and execute a strategy that aligns with business goals, enhance customer experiences through data, AI, and advanced analytics, and drive customer-centric innovation across multiple digital channels.

Responsibilities

Personalisation Strategy – Define and implement a personalisation roadmap to drive customer engagement and business growth.
Data-Driven Insights – Leverage data analytics, AI, and customer segmentation to enhance user experiences across web, mobile, and email.
Cross-Functional Leadership – Collaborate with Product, Marketing, Engineering, and Data Science teams to ensure seamless execution.
Customer Experience Optimisation – Monitor and refine personalisation strategies to improve engagement, conversions, and retention rates.
Technology & Tools – Evaluate and implement personalisation technologies, such as Pega, Adobe, CDPs, recommendation engines, and A/B testing platforms.
Performance Metrics & Reporting – Establish KPIs, track results, and provide strategic insights to executive leadership.
Leadership & Team Management – Build and mentor a high-performing personalisation team.
Continuous Learning & Innovation – Stay ahead of trends, recommending new strategies to drive innovation.

Requirements

8+ years of experience in personalisation, customer experience, or digital marketing, with at least 3-5 years in leadership.
Strong understanding of AI, machine learning, and data analytics for personalisation.
Hands-on experience with Pega / Adobe tools / platforms.
Expertise in CDPs, recommendation engines, and A/B testing tools.
Proven ability to interpret customer data and drive engagement.
Strong leadership and stakeholder management skills.
Background in e-commerce, SaaS, or digital-first environments is a plus.
Bachelor’s degree in Marketing, Business, Computer Science, Data Science, or a related field (Master’s preferred).

Benefits

Salary: SGD 200K – 250K + Bonus
22 Days Annual Leave
Comprehensive Medical Insurance
Work in a Leading Global Financial Institution

If you are interested in this opportunity, please reach out to [e-mail] to discuss further.

Equal Opportunity Statement

TENTEN Partners is an equal opportunity firm and is committed to providing equal employment opportunities to all qualified individuals without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected characteristic as outlined by applicable laws.