Global Head of Marketing

Borr Drilling; Singapore; On-site; SGD 150,000 - 200,000; Full time

Job summary

A leading company in the drilling sector is seeking a Marketing Lead to define their global marketing strategy and drive user growth in the crypto space. This role requires a strong leader with significant experience in marketing, particularly in high-pressure environments and the crypto industry. The ideal candidate will manage international campaigns, PR, and digital marketing teams, enhancing the company's image worldwide.

Qualifications

• 8+ years in marketing within agency, tech, or financial services.
• Experience in crypto industry is essential.
• Strong understanding of international markets, especially Philippines.

Responsibilities

• Define marketing strategy with senior leadership.
• Manage global PR and event operations.
• Lead international marketing efforts for target markets.

Skills

Marketing strategy

Team management

Digital marketing

Public relations

Job description

Responsibilities

• Partner with senior leadership team to define Coins' marketing strategy and build a better image around the world
• Lead international/local GTM and event activation efforts and build a team to execute on the marketing strategy to launch and drive Coins adoption at scale in our target markets
• Lead all global PR, event operations including agency management, channel management, KOLs, budgeting, and industry partnership prioritization
• Manage the global community to drive the user growth to work with the local teams
• Lead the global digital marketing teams to manage a better P&L on SEO, paid adds and etc
• Clearly define and drive alignment around targets and ensure the team’s individual outputs and deliverables can meet company goals
  
  
  

Requirements

• 8+ years of experience in marketing within an agency, tech company, or financial services organization
• Must to have crypto industry background
• Experienced in Philippines market, and others such as EU, AU, Asia.
• 2+ years in managing global crypto marketing team
• Tough, practical and flexible leader who can thrive in a very high-pressure environment