Global Head of Marketing

synpulse singapore pte. ltd.; Singapore; Vor Ort; SGD 260.000 - 380.000; Vollzeit

Benefits dieser Stelle

Global team exposure

Competitive benefits

Central office with good transport

Collaborative culture

Employee initiatives

Zusammenfassung

Synpulse Singapore Pte. Ltd. seeks a Global Head of Marketing to lead its international marketing team and set the global go-to-market strategy. You will translate business priorities into cohesive programs, govern a global portfolio and budget, and drive measurable commercial impact across regions.

The role emphasizes AI-enabled marketing, brand building, and collaboration with Market Practice leaders and regional leadership to sustain delivery and engagement.

Qualifikationen

• 10 to 15 years progressive experience in B2B marketing.
• Experience in Consulting or Financial Services is highly desirable.
• Fluency in English; additional languages are a plus.

Aufgaben

• Set strategic direction for global marketing and translate business priorities into go-to-market plans.
• Lead international marketing team across regions, cultures and time zones.
• Govern a global portfolio and budget with transparent prioritisation and ROI focus.
• Develop ai-enabled marketing capabilities and modern marketing stack governance.
• Collaborate with senior stakeholders and regional leadership to drive commercial growth.
• Build and reposition a differentiated B2B brand across markets.

Kenntnisse

Senior leadership

People leadership

Change management

B2B marketing

Marketing strategy

Campaign planning

Performance measurement

ROI governance

Brand development

AI-enabled marketing

Ausbildung

University degree in marketing or related discipline

Postgraduate or professional marketing qualification

Jobbeschreibung

The Global Head of Marketing sets the strategic direction for Synpulse’s global Marketing unit and leads its international team. The role translates business strategy and Market Practice priorities into a coherent global go-to-market agenda for all Synpulse brands, with consistent standards, disciplined portfolio choices and measurable commercial contribution.

The role leads the three-level Marketing operating model: global steering, Market Practice business partnering, and regional or local activation. It provides direction to the Deputy Head of Marketing, Marketing Business Partners and activation specialists, while working closely with Market Practice leaders, regional and local leadership, Global Communications, and Design Services.

This is an enterprise leadership role with responsibility for quality, consistency, AI-enabled capability building, performance transparency and the continued development of an inclusive, effective global Marketing team.

Essential leadership experience

• Senior leadership experience with accountability for an international marketing team operating across multiple regions, cultures and time zones.
• Strong people leadership capability, including developing talent and creating accountability across distributed teams.
• Experience leading through change, ambiguity or operating-model transition while sustaining delivery and team engagement.

Marketing and commercial capability

• Broad business-to-business marketing expertise, with the judgement to shape integrated marketing programmes across content, channels and demand generation to support commercial growth.
• Strong understanding of proposition-led and account or segment-based marketing planning in a professional services, technology or other complex B2B environment.
• Ability to connect commercial objectives to marketing activity and establish meaningful performance measures, dashboards and return-on-investment discipline.
• Experience governing a global portfolio and budget, making transparent prioritisation decisions and redirecting resources based on strategy and performance.
• Good understanding of marketing technology, automation, data and practical AI enablement.
• Track record of building or repositioning a B2B brand, with a clear and differentiated narrative carried across markets.
• Deep hands-on background in integrated B2B campaigns, having personally planned and run multi-market campaigns, from strategy, messaging and channel planning through to regional activation, before leading teams that do.
• Demonstrated building a modern marketing stack (CRM, automation, analytics and attribution) and embedding AI into marketing workflows, with measurable gains in speed, quality or pipeline contribution, and the judgement to govern its use across brand, data privacy and client confidentiality.

Key skills and behaviours

• Collaborative, inclusive and culturally aware leadership aligned with Synpulse’s values of Embrace, Drive and Achieve.
• Strong senior-stakeholder credibility, with the ability to influence decisions, facilitate alignment and challenge constructivelyCommercial orientation and client focus, with curiosity about financial services, consulting propositions and market dynamics.
• Decisive and outcome-focused leadership, supported by disciplined planning, transparent governance and fact-based performance insights and continuous improvement.
• Excellent written and verbal communication, with the ability to create clear narratives for internal and external audiences.

Education and qualifications

• 10 to 15 years progressive experience in B2B marketing.
• Experience in Consulting and/or Financial Services experience is highly desirable.
• Relevant postgraduate or professional marketing qualification is desirable.
• University degree or equivalent qualification in marketing, communications or related discipline.
• Professional fluency in English. Additional languages relevant to Synpulse markets are a plus.
• Ability to travel internationally to lead the global team and engage with senior stakeholders.
• Ability to work effectively across global time zones and maintain a leadership cadence.
• Willingness to be based in, or work regularly from, a Synpulse hub, with flexible home-office arrangements supporting effective global leadership and close business engagement.

Why Synpulse?

• Working in a global team and with international stakeholders
• Attractive fringe benefits and salary structures in line with the market.
• Modern and central office space with good public transport connections.
• Can-do mentality and one-spirit culture.
• Varied events and employee initiatives.