Global Gaming Content Strategist

DEQU PTE. LTD.; Singapore; On-site; SGD 42,000 - 66,000; Full time

Job summary

DEQU PTE. LTD. in Singapore is seeking a content marketing professional who will plan, write, localise and measure content for international social platforms, connecting with players across cultures.

You will work with design, video, product and operations teams to shape campaigns for TikTok, Instagram, YouTube, Facebook, X/Twitter, Reddit and similar channels, across multiple markets.

Qualifications

• Plan overseas content marketing and calendar management.
• Coordinate with internal teams and overseas creators.
• Ability to derive topics from product values and user trends.
• Strong English communication and coordination skills.
• Familiarity with major social platforms (TikTok, Instagram, YouTube, Facebook, X, Reddit).
• Sensitivity to cultural differences across markets.

Responsibilities

• Plan and run overseas content marketing, set themes and schedules.
• Shape platform-specific plans for TikTok, Instagram, YouTube, Facebook, X, Reddit, etc.
• Write and polish English posts and scripts with localisation.
• Liaise with overseas creators and track output after launch.
• Monitor content performance and propose concrete improvements.
• Stay informed on overseas content trends and competitor moves.

Skills

Content marketing

English proficiency

Chinese language

Social platforms

Cross-cultural

Content localisation

Job description

DEQU PTE. LTD. in Singapore is seeking a content marketing professional who will plan, write, localise and measure content for international social platforms, connecting with players across cultures.

You will work with design, video, product and operations teams to shape campaigns for TikTok, Instagram, YouTube, Facebook, X/Twitter, Reddit and similar channels, across multiple markets.