Global Digital Marketing Manager

Borr Drilling; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading drilling technology company seeks a Digital Marketing Specialist to optimize their global digital presence. The role involves managing website performance, leading SEO strategies, and executing global ad campaigns. Candidates should have extensive experience in digital marketing, particularly with HubSpot and Google Ads, and be fluent in English and Mandarin. Join us in redefining inspection technology and contribute to our mission of protecting critical assets with innovative digital solutions.

Qualifications

• 5+ years in digital marketing, 2+ years with HubSpot (certifications preferred).
• English and Mandarin fluency, Japanese and Korean as a plus.

Responsibilities

• Manage digital platforms, including global websites and email campaigns.
• Run Google Ads and analytics reporting.

Skills

Google Ads

Meta Ads

SEO tools

GA4

HTML/CSS basics

Job description

What will you do

Website & CMS Management:

• Maintain/optimize global websites (Pimcore CMS) and all digital platforms (Partner Portal, etc.).
• Implement UX/CRO (Conversion Rate Optimization) improvements.

HubSpot Operations:

• Manage email campaigns, lead flows, automation, and analytics.
• Integrate HubSpot with CRM/MarTech tools.

Digital Advertising:

• Run Google Ads, Meta/Instagram, LinkedIn campaigns (global audiences).
• Optimize budgets for ROI; report on KPIs.

SEO & Content:

• Lead technical SEO, keyword strategy, and content localization (via Lokalise).

Localization:

• Coordinate multilingual content workflows (Lokalise + HubSpot/Pimcore).

Analytics & Reporting:

• Track performance (traffic, conversions, CAC) using GA4, HubSpot, etc.

What do we expect

• Experience: 5+ years in digital marketing; 2+ years hands-on with HubSpot (certifications preferred), and CMS.
• Skills: Google Ads/Meta Ads, SEO tools (Ahrefs/SEMrush), GA4, HTML/CSS basics.
• English and Mandarin fluency, Japanese and Korean as a plus.
• Global Mindset: Experience managing multi-region campaigns.
• Travel: limited or none – depends on management assignment.

Apply for this job

About us

We are on a mission to protect the built world with software, sensors and data. We hire talented problem-solvers with bold ambition who share our passion for inspection technology to sustain mission-critical assets and infrastructure for future generations. Our culture is creative, innovative and inclusive. We are a fast-paced, product driven, growth company headquartered in Switzerland with our Singapore and Malaga technology hub and a global mindset looking to lead a digital revolution in inspection. Want to join the #EagleTeam?