Global Creative Director & Copy Lead

MCCANN WORLDGROUP (SINGAPORE) PTE. LTD.; Singapore; Hybrid; SGD 90,000 - 150,000; Full time

Job summary

MCCANN WORLDGROUP (SINGAPORE) PTE. LTD. seeks a senior Copywriter to lead on assigned brands globally and regionally, partnering with clients, strategists, and account teams.

You will craft original, persuasive copy, provide direction to creative teams, and help grow the client’s brand through standout work and strategic thinking. This role emphasizes leadership and cross-functional collaboration.

Qualifications

• Ability to prepare and deliver convincing and winning arguments and presentations.
• Up to speed on culture and best-in-class creative campaigns.
• Minimum 8-10 years’ experience in a Copywriter role.
• Valued for writing flexibility, conceptual/visual thinking and keen sense of strategy.
• A developed and high level of copy and visual literacy.

Responsibilities

• Uphold the creative reputation of the agency.
• Provide overall thought-leadership in the area of communications solutions.
• Developing creative ideas and concepts, often in partnership with the art director.
• Provide clear direction to teams on their creative work, ensuring that it meets the client’s goals and strategies.
• Writing clear, persuasive, original copy.
• Oversee all creative development from concept to final delivery.
• Proactively contribute to the client’s business growth and brand fame through best-in-class demonstrations of creative prowess.
• Foster an environment that encourages effective and efficient development of the creative product in and among the teams you’ll be working with.
• Monitor all project milestones, deliverables and risks and be a bridge to account leaders and senior management, communicating progress, issues and accomplishments.
• Work with Account Directors to secure and drive new initiatives for clients, from efforts to grow an existing business organically or new business pitches.

Skills

Copywriting

Leadership

Presentations

Idea generation

Job description

MCCANN WORLDGROUP (SINGAPORE) PTE. LTD. seeks a senior Copywriter to lead on assigned brands globally and regionally, partnering with clients, strategists, and account teams.

You will craft original, persuasive copy, provide direction to creative teams, and help grow the client’s brand through standout work and strategic thinking. This role emphasizes leadership and cross-functional collaboration.