Global Brand Lead, Digital Infrastructure

The Branding Journal; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

DayOne Data Centers, a Singapore-headquartered global digital infrastructure platform, seeks a Brand Lead to define the brand vision, ensure consistent execution across markets, and oversee the creative quality of DayOne’s global presence—from corporate identity to digital experiences and flagship events.

You will own the strategy, direction, and governance, guiding teams and external agencies to deliver a premium brand.

Qualifications

• 8–12 years in brand strategy, management, or creative direction.
• Experience in technology / cloud / enterprise B2B branding.
• Proven ability to translate business strategy into brand expression.
• Strong cross‑functional leadership and stakeholder management skills.

Responsibilities

• Define and evolve DayOne’s brand strategy and identity.
• Lead creative direction across all visual and experiential assets.
• Shape the brand expression for global events and milestones.
• Develop sponsorships and thought leadership programs.
• Govern brand consistency across regions, platforms, and content.
• Partner with cross-functional teams to ensure brand alignment.
• Manage creative agencies, production partners, and internal resources.
• Measure brand KPIs and drive continuous improvements.

Skills

Brand strategy

Creative direction

Stakeholder management

Brand governance

Job description

DayOne Data Centers, a Singapore-headquartered global digital infrastructure platform, seeks a Brand Lead to define the brand vision, ensure consistent execution across markets, and oversee the creative quality of DayOne’s global presence—from corporate identity to digital experiences and flagship events.

You will own the strategy, direction, and governance, guiding teams and external agencies to deliver a premium brand.