Global Account Director - CPG

TikTok; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

TikTok is seeking a Global Account Director based in Singapore to lead relationships with the world’s largest CPG partners. You will work with regional sales teams to fuel revenue growth, drive global activations, and deliver data-driven insights across cross-functional units including Product, Revenue and Legal.

You will also steward JBP contracts and educate advertisers on TikTok solutions. The role requires strong leadership, strategic thinking, and the ability to collaborate with diverse

Qualifications

• Leadership in sales or BD with revenue generation experience.
• Strong collaboration across teams and regions.
• Global networks experience and regional nuance understanding.
• Ability to analyze data and derive business insights.
• Excellent project management, organizational, and analytical skills.
• Strong communication skills to translate technical language.
• Experience with ad verification partners (IAS, DV, DAR, MOAT).

Responsibilities

• Drive global revenue growth through collaboration with clients, regional sales partners, and cross-functional teams.
• Lead platform activations and innovations on a global scale.
• Support regional sales teams to solve business blockers and enable pitches.
• Educate clients and agencies on TikTok product solutions and best practices.
• Provide data-driven insights to improve offerings.
• Conduct business reviews and build long-term client relationships with Regional Sales.

Skills

Leadership in Sales/BD

Collaboration

Global experience

Data analysis

Project management

Verbal and written communication

Ad verification partnerships

Job description

Responsibilities

About the Team

The Global Agency & Accounts Team (GA&A) is a strategic and consultative partner to the largest advertisers and agencies in the world, helping them to develop TikTok solutions that build businesses and brands across our integrated suite of products.

We have an opening for a client-facing Global Account Director to be based in Singapore who will lead the global relationship with our largest consumer packaged goods (CPG) partner(s). We are looking for a strategic talent with sales/business development experience that will work hand in hand with TikTok's regional sales teams around the globe. This role is an essential team member responsible for partnering with a variety of cross functional teams to fuel revenue growth, build global infrastructure, manage the successful implementation of JBP contracts, legal clearances, product education/innovation, use data to build consultative solutions for our largest global brand partners, and opportunity map growth areas for our business.

The Account Director will strengthen key regional client relationships with a focus on supporting revenue, advertiser education & internal sales team satisfaction. Success in this position requires a focus on revenue generation, client service, the ability to thrive in a dynamic work environment, strong collaboration skills, and the ability to provide custom solutions for advertisers and internal cross-functional teams.

Responsibilities

• Drive global revenue growth via deep collaboration with clients, regional sales partners and cross functional teams.
• Drive first to market, platform leading activations and innovation on a global scale.
• Support regional sales teams to solve key business blockers and enable the pitch process.
• Serve as external product consultant educating clients and agencies on product solutions and best practices to drive incremental business opportunities.
• Analyze account performance data to offer clients data-driven business insights and improve product offering.
• Conduct regular business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with the Regional Sales team.
• Create a collaborative team environment that enables the sharing of learning/innovation across accounts and around the world.
• Work and collaborate with diverse group of internal cross-functional teams across the Consumer, Content, Product and Revenue business units to drive organizational KPIs.
• Global Reporting & Analysis: On-going forecasting, deal management and analysis of spend, seasonality, market participation and saturation.

Qualifications

Minimum Qualification(s)

• Proven leadership experience in sales or BD with a clear history of client management and revenue generation in digital marketing.
• Excellent collaboration skills.
• Global experience operating at global networks in previous roles and deep understanding of nuances by region.
• Ability to analyze data and identify insights to assess business performance.
• Proactive attitude with excellent project management, organizational, and analytical skills.
• Strong verbal and written communication skills, ability to effectively translate technical language to non-technical stakeholders.
• Experience with ad verification partners (IAS, DV, DAR, MOAT).

Preferred Qualification(s)

• Leadership and people management experience.
• Experience managing CPG advertisers with a deep understanding of their business and media challenges.
• Self-starter, a fast learner who has critical thinking.
• Have a passion for TikTok.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.