General Manager - China Market

We are seeking a proactive and detail-oriented General Manager with deep expertise in the China market, responsible for managing end-to-end operations, regulatory compliance, distributor relationships, supply chains, and cross-functional management.

The ideal candidate will have hands-on experience navigating China’s rapidly evolving consumer behaviour and complex regulatory environment.

Key Responsibilities

China Market Operations

• Oversee e-commerce (including but not limited to Tmall and JD) and social media (including but not limited to Xiao Hong Shu) campaigns; multi-platform strategy and content/visual approvals to ensure alignment with the brand perspective.
• Lead market research, reporting, and performance reviews.
• Drive sales and KPI tracking specific to China.
• Approve and oversee localized marketing campaigns including GWP programs.
• Manage budgeting, cost approvals, for China platforms.
• Ensure regulatory and packaging/labelling compliance for all products sold in China.
• Ensure smooth operations across the supply chain and manage inventory efficiently for the China market.
• Coordinate with consultants for regulatory certificates’ approvals in the China Market (such as CFDA and Blue Cap).
• Monitor IP issues and trademark protection.

China Market Business & Account Management

• Develop and implement strategic plans to strengthen distributor relationships in the China market, ensuring alignment on business objectives.
• Monitor Chinese distributor performance and provide strategic guidance.
• Lead negotiations for China trade terms, pricing, and promotional agreements to maximize profitability.
• Align with Chinese business partners on problem-solving, issue escalation, and performance reviews.
• Identify new business opportunities and establish key partnerships in the China market.

Local Market QC & Manufacturing Management

• Monitor and manage internal quality rejections; enhance and implement SOPs to minimize rejection rates from both local and international suppliers.
• Oversee production planning, track progress, and manage warehouse inventory control.
• Work closely with consultants for GMP and ML license applications and ensure ongoing compliance with manufacturing regulations.

Cross-Functional Leadership

• Oversee and collaborate with marketing, office administration, and warehouse teams.
• Attend and lead strategy discussions, yearly reviews, and budget planning.
• Align operations of overseas partners with internal departments and HR for effective manpower planning and licensing compliance.

Qualifications & Requirements

• Bachelor's degree in Business, International Trading, Marketing, or a related field.
• Minimum of 8-10 years of experience in the beauty, health, or supplements industry.
• Strong understanding of China’s beauty, health, or supplements market, distributor networks, and regulatory environment.
• Proven track record in negotiating trade terms and managing distributor relationships.
• Experience in e-commerce, digital marketing, and retail sales is preferred.
• Strong leadership, communication, and analytical skills.
• Fluent in Mandarin and English (spoken and written).
• Willingness to travel within China as needed.

If you are passionate about the beauty and wellness industry and have the experience to drive business success in China, we invite you to apply for this exciting opportunity!