General Manager

Reeracoen Singapore Pte Ltd; Singapore; On-site; SGD 150,000 - 200,000; Full time

Job summary

A leading Japanese digital marketing company is seeking a General Manager (Japanese Speaking) to establish its new entity in Singapore. The candidate will oversee operations, lead marketing efforts, and drive sales initiatives while liaising closely with the Japan HQ. This position offers a competitive salary and growth opportunities within a dynamic startup environment.

Benefits

AWS

Variable Bonus based on performance

14 days Annual Leave (max 20)

Medical Benefits

Flexible Work-from-Home arrangement

Training opportunities in Japan

Qualifications

• A minimum of 3 years experience in advertising agencies or D2C brands.
• Proficiency in English and Japanese (JLPT N2 equivalent).
• Strong knowledge of the Singapore market.

Responsibilities

• Manage the establishment of the Singapore entity including registrations.
• Oversee marketing and advertising operations for social media.
• Lead sales efforts targeting Singaporean and Japanese companies.

Skills

Team Management

Digital Marketing

Business Development

Market Research

Client Relations

Education

Diploma in any field

Job description

Job Title: General Manager (Japanese Speaking)
Reference ID: 36670

Basic Salary: S$6,000 - S$10,000

Our client is a fast-growing Japanese digital marketing company specializing in organic, vertical, short-form UGC-style videos for branding and Public Relation. They are currently seeking a General Manager (Japanese speaking) to lead the launch and operations of their new Singapore entity.

This role reports directly to the CEO.

【Responsibilities】

1) Business Setup & Operations
- Manage the establishment of the Singapore entity, including company registration and coordination with legal, accounting, and tax firms
- Support recruitment efforts by liaising with recruitment platforms and hiring local staff
- Set up the operational infrastructure (office space, internal tools, and workflows)
- Oversee general administrative functions such as basic finance, reporting, and internal communications
- Maintain close communication and alignment with the Japan HQ

2) Marketing & Ad Operations
- Supervise the planning, production, and advertising operations of short-form social media videos (TikTok, Instagram, YouTube)
- Develop and execute marketing strategies, define KPIs, and implement PDCA cycles
- Manage client relations including proposal presentations, project coordination, and performance reporting
- Build and lead local creative teams and external production partners
- Conduct market research and competitive analysis to localize services for the Singapore market
- Propose and drive new initiatives aligned with local business opportunities

3) Business Development & Sales
- Lead direct sales efforts targeting both Singaporean and Japanese companies (approximately 90% of new clients)

【What you will receive】
- AWS
- Variable Bonus (based on company and individual performance)
- Annual Leave: 1４ days (Max 20 days)
- Medical Leave
- Medical Benefits
- Flexible Work-from-Home arrangement
- Training opportunities in Japan (held twice a year)
- Other benefits to be determined

【Requirements & Preferences】
(Must)
- Diploma in any field
- Minimum 3 years of working experience in advertising agencies or within D2C brands/retail sectors (e.g. cosmetics, wellness)
- Proficiency in both English and Japanese (equivalent to JLPT N2) is required to communicate effectively with internal stakeholders and external partners in Japan
- Experience in supervising or managing a team
- Strong knowledge of the Singapore market, including consumer trends, digital marketing, and partnerships
- Keen interest in working in a startup or venture environment, with the aspiration to grow into a General Manager or Director-level position

(Advantageous)
- Prior experience in a representative or director-level role is an advantage

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We regret that only shortlisted candidates will be notified.

Registration No.: R1654204 (Tang Yuen Teng Dorothy)
Recruitment Licence: 12C5051