[Full-Time] Brand Executive

Creative For More; Singapore; Hybrid; SGD 50,000 - 80,000; Full time

Job summary

A creative fashion company in Singapore is seeking a Brand Executive passionate about TikTok to lead content strategy and manage local partnerships. The ideal candidate should be fluent in TikTok, have experience in video content creation, and be comfortable directing shoots. Enjoy creative freedom and a fun team environment. This hybrid role reports to the Bukit Batok office and offers exciting opportunities for branding and marketing.

Benefits

Free bags!

Ownership and creative freedom

Collaborative team environment

Qualifications

• Extremely fluent in TikTok and IG short-form video, both as a creator and consumer.
• Experience filming and editing video content is necessary.
• Ability to direct shoots and be on camera if needed.

Responsibilities

• Plan, film, edit, and post content for TikTok five times a week.
• Manage Singapore-based TikTok creators and community collaborations.
• Coordinate with brand partners on timelines and deliverables.

Skills

Fluency in TikTok and IG short-form video

Experience in filming and editing video content

Comfortable directing shoots

Strategic thinking and fast execution

Great eye for taste

Resourceful and persuasive

Tools

CapCut

iPhone

Job description

Good Totes is looking for a Brand Executive who lives and breathes TikTok, loves making ideas go viral, and knows how to make things happen — whether it’s a skit, a collab, or a creator drop.

You’ll lead our TikTok and content strategy, and also manage on-ground brand partnerships and local affiliate collabs in Singapore. Think: filming with the team one day, negotiating a TikTok creator collab the next.

If you’ve ever said “I have an idea” five times before lunch, you might be perfect for this!

About this role:

• Hybrid position
• Office location: Bukit Batok (we have a beautiful office!)
• Reliable laptop, iPhone, and editing tools required

What You’ll Own

TikTok & Social Video

• Plan, film, edit, and post scroll-stopping content for TikTok (5x/week)
• Concept and execute original content series — skits, styling vids, founder POVs, behind-the-scenes
• Manage our TikTok Live efforts (either host yourself or manage talents)
• Repurpose top-performing content for ads and IG Reels
• Jump on trends — but always add the GT twist

Brand Partnerships & Local Affiliates

• Manage Singapore-based TikTok creators and community collabs
• Coordinate with brand partners on timelines and deliverables
• Occasionally help with campaign support, gifting, or events
• Other ad-hoc marketing duties as assigned

You’ll Be a Great Fit If You…

• Are extremely fluent in TikTok and IG short-form video — both as a creator and consumer
• Have experience filming and editing video content (even just on CapCut or iPhone)
• Are comfortable directing shoots or being on camera if needed
• Can think strategically and execute fast
• Have a great eye — you know what “good taste” looks like
• Are naturally resourceful, persuasive, and full of ideas

Bonus Points If You:

• Have worked on TikTok Live or creator campaigns
• Have experience managing partnerships or working with affiliate/influencer platforms
• Understand TikTok performance metrics and how to use them to improve
• Have a network of creator or brand friends in SG

Why You’ll Love It

• Work with a young, fun, creative, and collaborative team
• You’ll have real ownership and creative freedom
• Free bags!
• NO micromanagement!

Due to high volume of applications, only shortlisted candidates will be contacted