Full Stack Marketing Associate

Lendela; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A fast-growing fintech company in Singapore is seeking a FullStack Marketing Associate to develop and implement marketing strategies that drive performance results. You'll need a strong background in CRM, lifecycle marketing, and creative execution. The role emphasizes data-driven decision-making and involves collaboration with various teams to optimize marketing efforts and ensure growth. If you thrive in a dynamic environment and are eager to own your marketing initiatives, this could be the perfect opportunity.

Qualifications

• Experience in CRM, lifecycle, or growth marketing with proven results.
• Ability to prioritize based on outcomes rather than activity.
• Strong creativity combined with analytical skills.

Responsibilities

• Plan and execute lifecycle campaigns across various channels.
• Run structured experiments to enhance funnel performance.
• Build and analyze dashboards to inform marketing decisions.

Skills

CRM management

Data-driven decision making

Creative copywriting

Analytical skills

Hands-on tools usage (Excel, Canva, etc.)

Adaptability in fast-paced environments

Tools

CRM platforms

Excel/Sheets

Figma

Adobe Suite

Job description

About Lendela

Founded in 2018, Lendela is a fast-growing fintech on a mission to simplify financing and enable greater financial access. Our platform matches borrowers with personalised loan options through a simple application, empowering borrowers with choice and transparency while offering an alternative to the cumbersome and opaque traditional lending landscape.

Since our inception, we have facilitated over 400,000 loan applications alongside more than 100 lending partners. In 2023, we successfully raised US$5 million in an oversubscribed Series A to scale our unique model across Asia Pacific. Our backers include Singlife co-founder Walter de Oude’s Chocolate Ventures as well as prominent Singapore-based VC firm Cocoon Capital. Lendela currently serves customers in Singapore, Hong Kong, and Australia.

Why join us?

Your growth is our success: We believe that when you get to achieve your potential, consumers, investors, and the team all win. This is why we’re as invested in the company’s success as we are in yours, and joining us means that you’ll be working alongside people who genuinely want you to be the best you can be.

We’re in an industry with massive growth potential and huge challenges to solve: The global lending industry is vibrant, varied, and ripe for exponential growth — and we’re riding it hard. We have a significant advantage in APAC and are well-placed to solve the problems in the industry today. Joining us means that you’ll be at the forefront of this transformation.

We’re global and diverse: We operate across four exciting markets and are home to dozens of subject matter experts who honed their expertise in some of the world’s most recognisable companies. This means that you’ll get to work with diverse teams, expose yourself to game-changing ideas, and grapple with challenging problems every day.

We’re driven by what works: We’re guided by data in whatever we do, and we measure the results of every decision we make to ensure we’re constantly optimising for our business objectives. Joining us means you’ll get to embrace this data-driven way of working alongside true champions of it, aligning your growth with the outcomes you achieve.

Job Overview

Some people look for a job. Others look for a challenge—an opportunity to build, experiment, and drive real business results. If you’re someone who thrives on marketing through creativeexecution, data-backed thinking, and owning performance metrics, you’ll love being our new FullStackMarketing Associate.

We’re looking for a hands-on, detail-oriented, and outcome-driven marketer who can balance creative thinking with analytical execution. In this role, you’ll own end-to-end initiatives that blend creative execution with data, structure with speed, and strategy with performance,supporting initiatives that unlock scalable acquisition and retention.

This is not a fluff-and-post marketing role — it's about building systems that scale, testing what works, and knowing the numbers cold.

Responsibilities

• Own CRM performance: Plan and execute lifecycle campaigns across email, SMS, and other owned channels to drive activation and conversion.
• Run structured experiments: Test messages, timings, and sequences to improve funnel performance — and report on what worked and why.
• Optimise lifecycle journeys: Build logic flows, segment users, and map journeys based on behaviour, intent, and outcomes.
• Analyse performance data: Build dashboards, monitor trends, and extract insights to inform marketing decisions and optimisations.
• Support SEO and content strategy: Help scale search-led acquisition by optimising content performance and testing content ideas with data.
• Drive affiliate & KOL performance: Help track, evaluate, and grow scalable partnerships with a focus on lead quality and business impact.
• Create content that converts: Develop and design full funnel creatives across formats and channels including social-native content
• Collaborate across functions: Work closely with product, design, and leadership to scope and push forward high-impact marketing initiatives.

Qualifications & Skills

• You’ve worked in CRM, lifecycle, or growth marketing and can point to results you’ve delivered.
• You are structured and data-driven, with a clear approach to prioritising work based on outcomes — not just activity.
• You know how to bridge creativity with results — crafting copy that resonates and testing creative angles that convert.
• You follow design guidelines with precision, ensuring every piece is visually consistent and purpose-driven.
• You’re fluent in hands-on tools fromExcel/Sheets, CRM platforms, figma, Canva, Capcut, Adobe Suite
• You can interpret data trends, identify what matters, and make confident, insight-driven decisions, even if it means proving yourself wrong.
• You take initiative to discover new insights, andfollow through — you don’t drop the ball or wait to be chased.
• You thrive in fast-paced environments, but still prioritise consistency, quality, and results.
• You don’t just want to “do marketing” — you want to own channels, test bold ideas, and grow with the business.