FMCG Sales & Marketing Manager – Singapore

ZENKO SUPERFOODS PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A food and beverage company in Singapore is seeking a driven individual to manage both retail and online sales channels, enhancing brand visibility and operational efficiency. The ideal candidate will have 3-6 years of FMCG experience, strong negotiation skills, and a passion for healthy living. Responsibilities include handling retail relationships, managing corporate sales, and executing marketing activations. A Bachelor's degree in Business or related fields is required, along with proficiency in data reporting tools.

Qualifications

• 3–6 years in FMCG, preferably in snacks, beverages, or healthy foods.
• Experience managing both retail and online channels.
• Proven ability to handle buyers, distributors, and e-commerce platforms.

Responsibilities

• Manage relationships with retail partners.
• Coordinate promotions and campaigns in e-commerce.
• Identify and pitch to corporate clients.
• Support new product launches and manage marketing campaigns.
• Track monthly sales performance by channel.

Skills

Commercial mindset with strong negotiation skills

Hands‑on with data reporting

Organized and proactive

Creative in finding new sales opportunities

Education

Bachelor’s degree in Business, Marketing, or related field

Tools

Excel/Sheets

Google Analytics

Job description

Mission

To grow Zenko Superfoods’ presence in Singapore by driving offline retail, e-commerce, and corporate sales, while ensuring strong brand visibility, operational efficiency, and customer engagement.

Key Responsibilities

1. Offline Retail

• Manage relationships with retail partners such as FairPrice Finest, Cold Storage, and RedMart.
• Negotiate listings, promotions, and in-store activations.
• Monitor sell-out data, reorder needs, and campaign performance.

2. E-commerce

• Manage Zenko’s online presence on platforms (Shopee, Lazada, FairPrice Online, RedMart).
• Coordinate promotions, campaigns, and product page optimization.
• Analyze sales data, ad ROI, and customer feedback.

3. Corporate Sales

• Identify and pitch to corporate clients (offices, gyms, cafés, wellness centers).
• Develop gifting and pantry programs with regular B2B orders.
• Maintain relationships and handle quotations, invoicing, and follow-ups.

4. Marketing Activation

• Support new product launches across channels.
• Manage marketing campaigns with key retailers.
• Coordinate with the regional marketing team on campaigns and PR.

5. Reporting & Coordination

• Track monthly sales performance by channel.
• Manage stock levels and coordinate orders with HQ.
• Provide insights on competitor activities and consumer trends.

KPIs

• Monthly sales growth per channel (Retail, E-commerce, Corporate).
• Number of new corporate clients onboarded.
• On-shelf availability & merchandising score.
• ROI of campaigns and activations.

Requirements

Experience

• 3–6 years in FMCG, preferably in snacks, beverages, or healthy foods.
• Experience managing both retail and online channels.
• Proven ability to handle buyers, distributors, and e-commerce platforms.

Skills

• Commercial mindset with strong negotiation skills.
• Hands‑on with data reporting (Excel/Sheets, Google Analytics, etc.).
• Organized, proactive, and comfortable working independently.
• Creative in finding new sales or partnership opportunities.

Education

• Bachelor’s degree in Business, Marketing, or related field.

Personality Fit

• Self-starter, results‑driven, and entrepreneurial.
• Passionate about healthy living and sustainability.
• Enjoys balancing strategy with daily execution.