FMCG Growth Marketing Lead – Campaigns

Nature One Dairy (Singapore) Pte Ltd; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading dairy company in Singapore is seeking a dynamic Marketing Manager to drive brand growth across a diverse FMCG portfolio. This role involves full-cycle campaign management, strategy development, and performance tracking to ensure impactful marketing initiatives. The ideal candidate should possess a degree in Marketing or a related field and have 4-6 years of experience in FMCG marketing, along with strong project management and creative skills. This position offers the opportunity to collaborate with international markets.

Qualifications

• 4-6 years of relevant FMCG marketing or campaign management experience.
• Experience with international markets is an advantage but not required.

Responsibilities

• Lead full-cycle campaign management from ideation to analysis.
• Develop campaign concepts and annual calendars based on insights.
• Monitor and report campaign performance against KPIs.
• Work with cross-functional teams for aligned campaigns.

Skills

FMCG marketing

Project management

Creative thinking

Analytical skills

Communication skills

Education

Degree in Marketing, Business, Communications or related field

Tools

Meta Ads Manager

Google Analytics

Campaign management tools

Job description

A leading dairy company in Singapore is seeking a dynamic Marketing Manager to drive brand growth across a diverse FMCG portfolio. This role involves full-cycle campaign management, strategy development, and performance tracking to ensure impactful marketing initiatives. The ideal candidate should possess a degree in Marketing or a related field and have 4-6 years of experience in FMCG marketing, along with strong project management and creative skills. This position offers the opportunity to collaborate with international markets.