First VP/VP, Marketing, Group Retail

United Overseas Bank Ltd.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

United Overseas Bank is seeking a First VP/VP for Marketing in their Group Retail segment. This role focuses on supporting Privilege and Wealth Banking to achieve growth targets through strategic marketing initiatives and content development. The ideal candidate will possess expertise in marketing strategy, client engagement, and wealth management, contributing to UOB's commitment to delivering tailored financial solutions.

Qualifications

• Experience in marketing roles related to wealth banking.
• Strong understanding of client engagement strategies.
• Ability to track marketing effectiveness.

Responsibilities

• Support Privilege Banking and Wealth Banking to achieve net client growth.
• Craft wealth advisory strategy and develop communications.
• Identify media/content partners for wealth thought-leadership.

Skills

Marketing Strategy

Client Engagement

Wealth Management

Financial Planning

Content Creation

Job description

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First VP/VP, Marketing, Group Retail

Posting Date: 28 May 2025

Location:

Singapore (City Area), SG, 048624

Company: United Overseas Bank Ltd

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

About the Department

TheRetailfunction provides Personal and Business Banking customers with financial solutions tailored to their needs. We help them manage their money wisely and meet their financial goals through an extensive range of products and services. These include deposit, insurance, secured and unsecured loans, investment and wealth advisory services.

We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.

The COO Office has Business Risk & Control teams across various risk types, acting as safeguard for the business

Job Responsibilities

Segment - Privilege and Wealth Banking

Support Privilege Banking and Wealth Banking to achieve net client growth and driving wealth penetration targets by:

• Establishing clear segment Customer Value Propositions (CVPs) across all communications that align with brand and Personal Financial Services (PFS) strategic focus.
• Creating advisory and wealth/market content that drives wealth penetration within segments.
• Ideating and executing marketing and sales-support tactics and collaterals.
• Revitalizing engagement with our clients through meaningful client thought-leadership events, particularly Privilege Banking Investment Outlook and any new engagement events.
• Supporting upgrade and acquisition through communication of CVP, segment Current Account Savings Accounts (CASAs), and deposit campaigns.
• Responsible for optimizing the marketing budgets to achieve strong brand awareness of the segments and to manage and track budgets to ensure effective utilisation.

Wealth Advisory and Knowledge Content

• Craft wealth advisory strategy and develop communications for cascade to all markets.
• Collaborate with the Wealth Management team to develop content across a wide variety of topics, including investments, insurance, financial planning, and retirement planning. This includes curating content for regional markets’ adaptation and reviewing communications to ensure consistency of quality across the markets.
• Ensure timely and relevant advisory/market update content to support client engagement and insight.
• Identify media/content partners and execute plans to establish our wealth thought-leadership with relevant and timely articles.
• Develop tailored content to different segments of clients and communication platforms, including sales-assisted channels.
• Track the effectiveness of content efforts.

Job Requirements

Be a part of UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.