Field Marketing Specialist - Singapore

BMC Software, Inc.; Singapore; On-site; SGD 57,000 - 96,000; Full time

Job summary

BMC Software, Inc. is seeking a Field Marketing Specialist in Singapore. This role involves developing and executing integrated marketing programs aimed at driving pipeline and revenue growth. The ideal candidate will have a strong background in digital marketing and experience in enterprise IT environments, working closely with sales teams to ensure alignment and success.

Qualifications

• Proven digital marketing experience in an enterprise IT environment.
• Strong understanding of IT sales cycles targeting C-level executives.
• Demonstrated history of delivering high ROI from marketing campaigns.

Responsibilities

• Build and execute integrated marketing programs to drive revenue.
• Collaborate with sales leadership to align marketing strategy.
• Create multi-channel marketing plans to generate pipeline.

Skills

Digital marketing experience

Data/Marketing analytics

Sales acumen

Demand generation

High ROI from integrated campaigns

Job description

You may occasionally be required to travel for business

Looking for details about our benefits? You can learn more about them by clicking HERE

Description and Requirements

CA-MM

#LI-MM1

Onsite: #LI-Onsite

"At BMC trust is not just a word - it's a way of life!"

We are an award-winning, equal opportunity, culturally diverse, fun place to be. Giving back to the community drives us to be better every single day. Our work environment allows you to balance your priorities, because we know you will bring your best every day. We will champion your wins and shout them from the rooftops. Your peers will inspire, drive, support you, and make you laugh out loud!

We help our customers free up time and space to become an Autonomo us Digital Enterprise that conquers the opportunities ahead - and are relentless in the pursuit of innovation!

Join us as a Field Marketing Specialist!

BMC’s dynamic corporate teams are strategic and trusted advisors to the global organization supporting, enhancing, and driving BMC’s vision, culture, growth, and so much more. Each individual within the corporate teams is a valued partner to the overarching success of BMC’s employees and customers.

As the Field Marketing Specialist, you will be responsible for building and executing integrated marketing programs to generate pipeline and drive revenue goals. The marketing plan is multi-tiered with primarily 1:few programs and includes measurements on overall marketing contribution to pipeline.

Here is how, through this exciting role, YOU will contribute to BMC's and your own success:

• Set and execute the marketing strategy in close collaboration with sales leadership.
• Create an integrated and multi-channel marketing plan
• Develop quarterly marketing programs for different account segments that focus on three major objectives – build pipeline, accelerate pipeline, and nurture relationships with high-propensity-to-buy accounts.
• Serve as the marketing liaison for sales team, ensuring plans and goals align with key leadership functions including solutions marketing, product pillars, sales, corporate brand, and communications, etc.
• Drive creation of relevant content and messaging considering partner resellers and their ability to replicate in their own marketing campaigns

To ensure you are set up for success, you will bring the following skillset & experience:

• Demonstrable digital marketing experience, preferably in an enterprise IT environment, with a strong understanding of data/marketing analytics and the ability to articulate insights.
• You possess a strong sales acumen and a keen understanding of the enterprise software sales cycle with a target audience mix of C-level, IT and senior level business buyers.
• Have a good understanding of demand generation, and effective progression tactics.
• Your background shows a proven track record of delivering high ROI from integrated campaigns

Our commitment to you!

BMC’s culture is built around its people. We have 6000+ brilliant minds working together across the globe. You won’t be known just by your employee number, but for your true authentic self. BMC lets you be YOU!

If after reading the above, You’re unsure if you meet the qualifications of this role but are deeply excited about BMC and this team, we still encourage you to apply! We want to attract talents from diverse backgrounds and experience to ensure we face the world together with the best ideas!

BMC is committed to equal opportunity employment regardless of race, age, sex, creed, color, religion, citizenship status, sexual orientation, gender, gender expression, gender identity, national origin, disability, marital status, pregnancy, disabled veteran or status as a protected veteran. If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.

BMC Software maintains a strict policy of not requesting any form of payment in exchange for employment opportunities, upholding a fair and ethical hiring process.

The annual base salary range represents the low and high end of the BMC salary range for this position. Actual salaries depend on a wide range of factors that are considered in making compensation decisions, including but not limited to skill sets; experience and training, licensure, and certifications; and other business and organizational needs.

The range listed is just one component of BMC's employee compensation package. Other rewards may include a variable plan and country specific benefits.

At BMC, it is not typical for an individual to be hired at /near the top of the range. A reasonable estimate of the current range isSGD 57,225 -SGD 95,375

We use AI technology to support parts of our recruitment process, but people—not algorithms—make all final hiring decisions. AI may assist with tasks like scheduling, screening for role alignment, or helping us manage large volumes of applications more efficiently. However, candidates are reviewed by a member of our recruitment team, and interviews and hiring decisions are always made by people. We’re committed to ensuring that technology enhances fairness, efficiency, and the candidate experience—never replaces genuine human judgment.