Field Marketing Manager, JAPAC

Miro Group; Singapore; Hybrid; SGD 80,000 - 120,000; Full time

Job summary

Miro Group seeks a Strategic Field Programs Manager in Singapore to execute impactful marketing initiatives throughout Asia. This hybrid role involves collaborating with local teams to enhance brand presence, manage events, and support cross-regional strategic objectives. Ideal for proactive marketers looking to drive customer engagement and awareness.

Benefits

Competitive equity package

Private health insurance program

Salary continuance insurance

Free lunches on in-hub days

Annual learning and development allowance

Qualifications

• 5–8 years experience in B2B field or regional marketing roles.
• Experience with account-based marketing.
• Highly organized and able to manage multiple projects.

Responsibilities

• Support strategic field programs across Asia.
• Manage event and program spend, ensuring efficiency.
• Measure effectiveness with clear KPIs and reporting.

Skills

Event Marketing

Campaign Activation

Collaboration

Project Management

Communication

Job description

The APJ Marketing team is a high-performing, collaborative group of marketers focused on driving growth and customer success across one of the most diverse and dynamic regions in the world. We work closely with sales, customer success, and global marketing teams to deliver programs that resonate locally while contributing to global impact.

In Asia, we partner with teams across Asia to deliver localised, high-impact programs that drive pipeline, expand usage, and build strong brand presence. At the same time, we lead and support cross-regional initiatives that scale innovation, amplify global campaigns, and share best practices across APJ.

We’re passionate about building meaningful experiences, connecting deeply with our customers, and constantly experimenting to find better ways to innovate faster - together.

About the Role

We’re looking for aStrategic Field Programs Managerto drive high-impact field marketing programs across Asia. Based in Singapore, this hybrid role is split 50/50 between owning in-region marketing support for the local Asia team and driving regional program management for JAPAC-wide initiatives.

You’ll play a critical role in activating our go-to-market strategy by supporting executive engagement, sponsored and owned events, targeted account activations, webinars, and the localisation of global campaigns. Your work will help accelerate pipeline, increase customer engagement, and drive awareness across key markets.

This role is ideal for a proactive, highly organised marketer who thrives on collaboration, execution excellence, and turning strategy into scalable action. You’ll work closely with the APJ marketing team, local sales leaders, global campaign owners, and cross-functional stakeholders.

What you’ll do

Regional Field Program Execution

Support strategic field programs across Asia, including:

• Executive events and account-based activations
• Sponsored event coordination and partner marketing collaborations
• High-impact webinars
• Industry-specific initiatives

Campaign Localisation and Amplification

• Adapt and execute global and regional campaigns to fit local nuances, ensuring resonance with target audiences in Asia
• Collaborate with sales and partner teams to align marketing efforts to business priorities, key accounts, and market opportunities

APJ Program Management

• Lead or support cross-region APJ initiatives, working with peers in ANZ and Japan on regional rollouts and shared goals

Performance Tracking & ROI Reporting

• Measure the effectiveness of programs with clear KPIs (pipeline, engagement, lead quality) and provide regular reporting for continuous improvement

Campaign Localisation and Amplification

• Adapt and execute global and regional campaigns to fit local nuances, ensuring resonance with target audiences in Asia

Sales & Partner Enablement

• Collaborate with sales and partner teams to align marketing efforts to business priorities, key accounts, and market opportunities

APJ Program Management

• Lead or support cross-region APJ initiatives, working with peers in ANZ and Japan on regional rollouts and shared goals

Performance Tracking & ROI Reporting

• Measure the effectiveness of programs with clear KPIs (pipeline, engagement, lead quality) and provide regular reporting for continuous improvement

Budget Management

• Manage event and program spend, ensuring efficiency and alignment with regional goals

• Manage event and program spend, ensuring efficiency and alignment with regional goals

Agency Management

• Oversee external vendors for event delivery, translations, or local production

What you’ll need

• 5–8 years experience in B2B field or regional marketing roles, ideally in SaaS or technology sectors
• Experienced in event marketing, campaign activation, and working with sales teams in a field capacity
• Experience with account-based marketing
• Comfortable localising messaging, assets, and experiences for culturally diverse markets
• Highly organized and able to manage multiple projects simultaneously across stakeholders and regions
• Strong communicator who thrives in cross-functional environments with a bias for action

What's in it for you

• Competitive equity package
• Private health insurance program
• Salary continuance insurance and Life insurance coverage
• Free lunches on in-hub days with fully stocked snacks and drinks
• Wellbeing benefit and WFH equipment allowance
• Annual learning and development allowance to grow your skills and career
• Opportunity to work for a globally diverse team

About Miro

Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 90M users worldwide, including 99% of the Fortune 100. Miro was founded in 2011 and currently has more than 1,600 employees in 12 hubs around the world.

We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!

At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in , and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.

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A 30-min interview to discuss your relevant skills, perspective on resilience, experience, and what motivates you to join Miro.

02. Hiring Manager

The hiring manager will meet to discuss your experience and fit for the role by assessing whether you align with the Miro Mindset (Curiosity, Drive, Resilience, Empathy, Cognitive Agility & Accountability). This interview usually takes 90-120 minutes.

03. Skill Assesment

An interactive presentation to see your skills in action, based around a particular case study or business problem.

04. Meet the Team

Here you will meet cross-functional stakeholders, and we will ask evidence-based questions to evaluate how well you align with the role and Miro's values and culture.

Meet a member of the leadership team to discuss Miro’s company values and share your vision for success at Miro.