Field Marketing Manager (APJ)

WinsAbove; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Datadog is seeking a Field Marketing Manager to develop and execute regional programs that drive pipeline, build brand awareness, and deliver exceptional customer experiences across the region. This true field marketing role spans campaigns, ABM, and events, partnering with Sales, Demand Gen, Partner Marketing, and Communications to bring our market strategy to life in market.

In the initial 6 months, your focus will be on planning and executing a curated slate of first and third-party events

Qualifications

• 3–8+ years of B2B field marketing experience with regional ownership.
• Experience managing third-party sponsorships and budgets.
• Strong collaboration with Sales, Demand Gen, Partner Marketing, and Communications.

Responsibilities

• Develop and execute regional field marketing programs including campaigns, ABM, and events.
• Own the marketing pipeline generation from concept to results.
• Track program performance and optimize based on data.

Skills

Field marketing

Campaigns & events

Budget management

Cross-functional collaboration

Data-driven

Job description

Datadog is seeking a Field Marketing Manager to develop and execute regional field marketing programs that drive pipeline, build brand awareness, and deliver exceptional customer experiences across the region. This is a true field marketing role spanning campaigns, account-based marketing, and events, you’ll partner closely with Sales, Demand Gen/ABM, Partner Marketing, and Communications to bring Datadog’s go-to-market strategy to life in market. In the initial 6 months, your focus will be on planning and executing a curated slate of first and third-party events and sponsorships across the region.

At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.

What You’ll Do:

• Develop and execute regional field marketing programs - including campaigns, account-based marketing, and events - that drive pipeline and strengthen Datadog’s brand in market
• Own the marketing pipeline generation outcome from conception to execution to results
• Evaluate and prioritize third-party sponsorship opportunities based on audience fit, brand visibility, and pipeline potential
• Partner with Sales, field marketing teams, and Demand Gen/ABM to align target account lists, build pipeline-driving campaigns, and convert event and program engagement into qualified pipeline
• Collaborate with Communications and Partner Marketing to align messaging and co-marketing opportunities across programs
• Own on-site logistics and execution for events, ensuring high-touch, on-brand delivery for customers, prospects, and partners
• Track and report on program and event performance (pipeline influenced, cost-per-lead, attendee quality) and use data to continuously optimise
• Act as the regional point of contact for field marketing strategy, keeping regional leadership and global marketing ops aligned on status and risks
• Build toward a broader regional field marketing remit beyond events as the role and region matures

Who You Are:

• Experience in B2B field marketing, ideally in enterprise technology or SaaS, spanning campaigns and events rather than event execution alone - ranging from 3-5 years (Associate Manager) to 8+ years with direct ownership of a regional field marketing program and budget (Senior Manager)
• A proven track record of building and executing field marketing programs, including managing third-party sponsorship relationships, under tight timelines and fixed budgets
• Comfortable owning a budget and making trade-off calls to protect ROI
• Highly organized, deadline-driven, and able to juggle multiple concurrent programs across a region
• A strong collaborator who can align Sales, Demand Gen, Partner Marketing, and Communications around shared goals
• Data-driven - comfortable tracking pipeline impact and reporting results to leadership
• Willingness to travel up to 40-50% within the region during peak event season

Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That’s okay. If you’re passionate about technology and want to grow your skills, we encourage you to apply.

Benefits and Growth:

• Join one of the fastest growing global SaaS companies in the world
• Generous and competitive benefits package
• New hire stock equity (RSUs) and employee stock purchase plan
• Continuous career development and pathing opportunities
• Employee-focused best in class onboarding
• Internal mentor and cross-departmental buddy program
• Friendly and inclusive workplace culture

Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog.

#LI-Hybrid

About Datadog:

Datadog is the leading observability and security platform for the AI era, providing businesses with unified visibility across the technology stack to manage complexity at scale. It brings applications, infrastructure, data, models, and security into one place, using AI to detect and resolve issues before they impact customers. Trusted globally by Fortune 500 companies and high-growth AI leaders, Datadog enables businesses to move faster with clarity and confidence. Learn more about #DatadogLife on Instagram, LinkedIn, and Datadog Learning Center.

Equal Opportunity at Datadog:

Datadog is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and other characteristics protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Here are our Candidate Legal Notices for your reference.

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