Field Marketing Manager

Sapiens International; Singapore; On-site; SGD 90,000 - 140,000; Full time

Job summary

Sapiens International is seeking a Field Marketing leader in Singapore to accelerate revenue growth by aligning marketing with Sales, Customer Success and Revenue Operations. You will use AI-enabled insights and marketing tech to identify opportunities and drive executive-level engagements across target accounts.

The role emphasizes understanding pipeline dynamics, prioritising actions with measurable impact, and building trusted relationships with senior stakeholders to move customers through

Qualifications

• Experience in B2B technology, SaaS or professional services environments.
• Proven track record in field/ABM marketing driving commercial outcomes.
• Ability to transform market intelligence into revenue opportunities.

Responsibilities

• Understand pipeline dynamics and revenue impact across accounts.
• Align with Sales to create and execute commercial plays targeting accounts.
• Leverage CRM, marketing automation and AI insights to accelerate opportunities.
• Develop experiences (executive engagement, forums, advisory boards) that advance buying decisions.
• Prioritise activities with measurable commercial impact over outputs.

Skills

Field Marketing

Account-Based Marketing

Commercial mindset

Tools

CRM

Marketing Automation

Intent platforms

Website analytics

AI platforms

Job description

Marketing has changed. The traditional field marketing function - focused primarily on events, campaigns and regional execution is evolving into something far more valuable: the commercial engine that connects market intelligence with revenue generation.

Today's commercial organisations generate unprecedented volumes of customer data, buying signals and market intelligence. Artificial Intelligence now enables that information to be interpreted, prioritised and acted upon at a scale previously impossible. As AI increasingly automates campaign production, reporting and administration, the value of this role shifts decisively towards insight, judgement and human relationships.

The role of the modern Field Marketing leader is no longer to deliver marketing activities. It is to accelerate commercial growth - working at the intersection of Sales, Marketing, Customer Success and Revenue Operations to transform insight into action: identifying opportunities, activating accounts and helping customers progress through their buying journey.

Technology can identify opportunities, recommend actions and automate execution, but organisations will continue to need people who understand customers, recognise nuance, build trust and orchestrate complex buying decisions.

That is the future of Field Marketing.

Responsibilities:

Your responsibility is simple.Help more customers buy.

That means understanding where opportunity exists, recognising when organisations are ready to engage and ensuring the right commercial activity happens at precisely the right moment.

• Sometimes that will involve an executive event.
• Sometimes an AI-generated insight.
• Sometimes a customer roundtable.
• Sometimes a conversation between a sales director and a CIO.
• Whatever moves the customer forward.

What You’ll Do:

• You must understand pipeline dynamics fully.
• You must recognise where revenue comes from.
• You must constantly monitor market conditions, competitor activity and industry trends.
• You will use data to identifyand flag/prioritiseopportunities before they become obvious.
• You must turninformationgatheredinto commercial action.

Develop a deep understanding of target accounts.

Use CRM, marketing automation, intent platforms, website engagement, analyst insight, buying signals and AI to build a complete view of customer readiness.

• Know who is buying.
• Know why they are buying.
• Know when they are buying.

Alignment to Sales is absolute.Work alongside regional sales leaders to create and execute commercial playsagainst target accounts.

Equip account teams with insight, messaging, executive engagement opportunities and personalised experiences that accelerate opportunitieswithin their target account list.

Be recognised by Sales as someone who helps them win business.

AI-Driven Marketing

Harness AI across every stage of customer engagement.

• Use AI agents to research prospects.
• Identify buying signals.
• Recommend next actions.

Enable sales teams to spend more time selling and less time searching.

Executive Engagement

Design experiences that matter.

• Industry forums.
• Customer advisory boards.

The objective isn't attendanceit iscommercial progression.

Revenue Acceleration

Understand pipeline,opportunity valueand theconversionmetrics that matter.

Prioritise activity that creates measurable commercial impact rather than simply delivering marketing outputs.

Become an expert user of the commercial technology stack.

Including:

• CRM
• Marketing Automation
• Customer Data Platforms
• AI platforms
• Website analytics
• Event technology

Technology should never replace relationships. It should strengthen them.

What Success Looks Like:

You won’t be measured by:

• Number of events delivered
• Number of emails sent
• Number of campaigns launched
• Number of webinars hosted

You will be measured by commercial outcomes. Examples include:

• Pipeline created/ accelerated
• Opportunity progression
• Revenue influenced

Skills & Experience required to succeed:

Our successful candidate will have experience of working within:

• B2B Technology - Born in the Cloud or Cloud Native company.
• SaaS
• Professional Services
• Account-Based Marketing
• Field Marketing
• Customer Marketing
• Partner Marketing

But more importantly...

You understand how businesses buy.

Personal Attributes

• Curious.
• Commercial.
• Technically confident.
• Comfortable with AI.
• Customer obsessed.
• Analytical.
• Confident working with senior executives.
• Equally comfortable discussing marketing strategy, sales execution or technology platforms. You don't wait for instructions. You create momentum.

We Are

Sapiens International Corporation N.V. is a global leader of AI-centric, SaaS-based insurance software, delivering hyper-relevant experiences that are efficient, compliant, and innovative. With agile intelligence, Sapiens' solutions turn real-time data and human insight into precise action at every moment, across every risk.

The Sapiens platform includes agentic workflows accelerating every capability across policy, underwriting, claims, reinsurance, decisioning, and finance and compliance.

With more than 600 insurers in over 30 countries running on Sapiens, our deep industry expertise is the foundation of our long-term relationships, from initial implementation through to modernization and market transformation.

Sapiens is headquartered in London, serving customers in property and casualty, life, reinsurance, specialty, and workers’ compensation from offices across North America, Europe, the Middle East, and Asia Pacific.

Your Recruitment Journey

We will keep you in the loop, as we focus on providing an inclusive screening and interview process. Each country has a local flavor, but here's what you can expect during our recruitment process:

Apply

Take the first step in our journey by submitting an application that reflects your skills, experiences, and professional aspirations.

1

Review

Your CV will be carefully reviewed by our talent team to explore how your unique skills and potential align with Sapiens' needs and culture

2

Interview

This is your opportunity to shine! Meet with our team, showcase your abilities, and learn more about Sapiens

3

Offer

If there's a great match, we'll extend an offer to welcome you to our team. This is the exciting moment when your new journey begins to take shape

4

Onboard

Once you accept, we'll guide you through a comprehensive onboarding process, introducing you to your new colleagues, roles, and the exciting challenges ahead