F&B Marketing & Content Creator

skyline catering pte ltd; Singapore; On-site; SGD 40,000 - 70,000; Full time

Job summary

Skyline Catering Pte Ltd in Singapore is seeking a hands-on Marketing Executive to drive influencer marketing, PR, and content creation across three F&B brands. The role requires living and breathing Singapore's food and social media scene, pitching to media, coordinating with local creators, and shooting food content on a camera or smartphone.

You will rapidly edit short-form videos for TikTok and Reels to boost footfall, draft media pitches, and support events.

Qualifications

• At least 2 years of marketing experience.
• Existing connections with food/lifestyle KOCs/influencers.
• Proficiency in mobile/video shooting and editing.
• Familiar with local dining habits and social media trends.
• Portfolio or samples of previous content work.

Responsibilities

• Handle day-to-day outreach, relationship management, and booking of local food & lifestyle KOCs/KOLs for tasting sessions and store visits.
• Maintain and actively expand an up-to-date database of Singapore F&B creators across TikTok, Instagram, and Lemon8.
• Conceptualize and execute short-form video content (TikToks, Reels) for menu launches, promotions, and brand campaigns.
• Handle on-site video shooting and editing independently, ensuring fast turnaround times for social media publishing.
• Assist in drafting media pitches, press releases, and coordinating invites for local food journalists and media partners.
• Support on-ground media tastings, store openings, and brand events.
• Track campaign deliverables, promo code redemptions, and collate metrics/reports for performance analysis.
• Coordinate closely with restaurant operations teams to schedule influencer visits smoothly without disrupting peak-hour services.

Skills

Marketing

Influencer marketing

Video editing

Social media marketing

Tools

CapCut

Premiere Pro

Job description

Skyline Catering Pte Ltd in Singapore is seeking a hands-on Marketing Executive to drive influencer marketing, PR, and content creation across three F&B brands. The role requires living and breathing Singapore's food and social media scene, pitching to media, coordinating with local creators, and shooting food content on a camera or smartphone.

You will rapidly edit short-form videos for TikTok and Reels to boost footfall, draft media pitches, and support events.