Executive/Senior Executive – Social Media & Community Engagement

Bitsmedia Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company is seeking a Social Media Manager to enhance brand visibility and user engagement. The ideal candidate will develop and execute digital content strategies across various platforms, focusing on brand storytelling and community engagement. This role requires creativity, strong writing skills, and a deep understanding of social trends within the global Muslim context.

Qualifications

• Minimum 3 years in brand, content, social media or PR roles.
• Strong writing skills with adaptability across platforms.
• Proficiency in content creation tools and analytics dashboards.

Responsibilities

• Conceptualize and produce social media content aligned with brand strategy.
• Manage day-to-day content posting and community interaction.
• Monitor social media trends and inform content planning.

Skills

Brand storytelling

Community engagement

Content creation

Social media management

Writing skills

Visual design sensibility

Project management

Interpersonal skills

Tools

Canva

CapCut

ChatGPT

Job description

About the job

Thesuccessful candidatewill be responsible for developing and executing digital content strategies across social platforms to enhance Muslim Pro’s brand visibility and user engagement. The ideal candidate is creative, digitally fluent, and deeply in tune with social trends and community culture within the global Muslim context.

Note: While this role involves managing social media content, it focuses on brand storytelling and community engagement — not performance or paid digital campaigns.

Key Responsibilities

• Conceptualize, design, and produce social media content (static, video, stories, reels) aligned with brand strategy.

• Research and produce platform-appropriate content for Instagram, TikTok, LinkedIn, YouTube and other relevant channels.

• Manage day-to-day content posting, community moderation and audience interaction across all owned platforms

• Monitor social media trends, platform updates, and audience insights to inform real-time content planning

• Manage KOL/influencer partnerships, including research, outreach, coordination, and content follow-ups for brand campaigns or collaborations

• Lead community-building initiatives that foster user engagement and brand loyalty

• Contribute to campaign storytelling, user engagement content, and community-driven initiatives.

• Fluent in tools likeCanva(for layout/design),CapCut(for basic video editing) andChatGPT or similar AI toolsfor content ideation and research support.

Qualifications

• Minimum 3 years of experience inbrand, content, social mediaorPublic Relationroles.

• Strong writing skills with the ability to adapt tone across platforms, formats and diverse audiences

• Good visual design sensibility and ability to work within brand guidelines.

• Proficiency with content creation tools, content scheduling platforms, and analytics dashboards

• Knowledge of social media algorithms, platform-specific best practices and emerging trends.

• Demonstrated interest in global Muslim communities and culturally-sensitive digital engagement

• Experience working withKOLs/influencersor community ambassadors is a strong plus.

• Excellent communication, project management, and interpersonal skills.