Executive/ Senior Executive/ Asst. Manager E-Commerce (Web Development)

Singapore Airlines; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading airline company in Singapore is looking for a qualified candidate to manage its digital storefront. The role requires expertise in e-commerce and digital marketing, along with strong analytical and problem-solving abilities. Responsibilities include driving customer satisfaction initiatives, collaborating with stakeholders, and optimizing website conversion rates. Passion for AI and familiarity with Agile methodologies are beneficial. Competitive compensation and growth opportunities are offered.

Qualifications

• Familiarity with Agile methodologies and product development frameworks.
• Sound understanding of e-commerce and digital marketing principles.
• A keen interest in Artificial Intelligence and experience in AI-related work is a plus.

Responsibilities

• Drive initiatives to improve customer satisfaction across booking flows.
• Translate customer insights into actionable product features using data.
• Collaborate with stakeholders to define objectives for the channel.

Skills

Agile methodologies

E-commerce principles

Data analysis

Problem-solving skills

Stakeholder communication

Education

Bachelor's degree in any discipline

Tools

Google Analytics

Business Intelligence tools

Job description

Job Description

The successful candidate will be part of the Sales & Marketing Division, E-Commerce & Distribution Department. He/She will champion the product roadmap and lead the design, delivery, and growth initiatives for our global digital storefront.

Responsibilities

1. Customer Value & Conversion
   • Drive initiatives across the booking and post-booking flows to deliver customer value and improve customer satisfaction.
   • Identify and develop features that extend the reach and usability of our website to acquire, activate, and retain customers.
   • Optimise conversion rates using a data-driven and iterative testing approach.
   • Explore the use of AI technologies to enhance personalization and conversion throughout the user journey.
2. Data & Optimization
   • Translate customer insights into actionable product features using Google Analytics and other BI tools.
   • Monitor key metrics and generate reports for management and business review.
   • Conduct competitive monitoring and benchmarking to identify relevant trends and feature ideas.
3. Stakeholder & Vendor Management
   • Collaborate closely with stakeholders to define the Vision, Objectives and Key Results of the channel.
   • Coordinate with overseas stations on e-commerce activities, including fare promotions and marketing campaigns, to help drive sales globally.
   • Manage third-party vendors whose services are integrated into our website.
4. Compliance & Operational Support
   • Ensure compliance with online regulatory requirements across all markets.
   • Support resolution of website issues and customer feedback.

Requirements

1. A Bachelor’s degree in any discipline.
2. Familiarity with Agile methodologies and product development frameworks.
3. Sound understanding of e-commerce and digital marketing principles.
4. A keen interest in Artificial Intelligence; experience in AI-related work or projects will be a plus.
5. Excellent analytical and problem-solving skills; comfortable working with data.
6. Confident and can communicate with stakeholders of diverse background.
7. Strong time and project-management skills; able to plan, identify milestones, and make critical decisions to ensure initiatives are delivered on time.

We thank all candidates for your interest in Singapore Airlines, and regret that only shortlisted candidates will be notified.