Executive, Promoter Management

Sony Electronics Singapore; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

As an Executive in Promoter Management at a leading electronics company, you will lead a team of sales promoters to enhance product sales and brand engagement. This role demands strong leadership skills, sales strategy knowledge, and the ability to analyze performance data, alongside ensuring exceptional customer interactions. You will enjoy benefits supporting both professional growth and personal well-being, in a dynamic and flexible work environment.

Benefits

Flexible work arrangement

Comprehensive medical benefits

AWS and variable bonus

Special staff purchase rates

Flexible benefits

Corporate social responsibility time off

Milestone gifts

Wellness activities

Curated training programmes

Qualifications

• Minimum of 2-3 years of experience in sales, promotions, or retail.
• Proficient in using sales reporting tools and Microsoft Office Suite.
• Minimum of 1 year of experience in a supervisory or team lead role.

Responsibilities

• Lead and manage a team of sales promoters.
• Oversee execution of promotional campaigns.
• Track and analyze sales performance data.

Skills

Leadership

Communication

Organizational skills

Sales strategies

Customer service

Education

Diploma in Business or equivalent

Tools

Microsoft Office Suite

Sales reporting tools

Job description

As Executive, Promoter Management, you will be responsible for leading, coaching, and managing a team of sales promoters to drive product sales, increase brand awareness, and ensure excellent customer engagement. This role requires strong leadership, communication, and organizational skills, along with a deep understanding of retail sales strategies and consumer behaviour.

What you will be doing

Team Leadership & Management:

• Collaborate with our HR agency to recruit, train, mentor, and motivate a team of sales promoters to achieve individual and team sales targets.
• Conduct regular performance reviews, provide constructive feedback, and identify areas for improvement for each team member.
• Develop and implement effective sales training programs for promoters, focusing on product knowledge, sales techniques, and customer service.
• Assign monthly sales targets to promoters and monitor their progress closely.
• Resolve promoter-related issues and conflicts in a timely and professional manner.
• Foster a positive and results-driven team environment.

Sales & Promotional Activities:

• Oversee the execution of promotional campaigns and events in various retail outlets, or designated locations (e.g. Trade Show/ Road Show).
• Ensure promoters are well-equipped with necessary sales materials, product samples, and promotional collateral.
• Monitor promoter adherence to sales talks, product messaging, and brand guidelines.
• Conduct regular shop/ field visits to observe promoter performance, provide on-the-spot coaching, and ensure promotional activities are running smoothly.
• Identify opportunities to maximize sales and brand exposure through effective merchandising and display strategies.
• Assist promoters in handling complex customer inquiries or escalated issues.

Reporting & Analysis:

• Track and analyze sales performance data, including daily/weekly/monthly sales figures, customer feedback, and promoter activity.
• Prepare comprehensive promoter operating costs and sales reports for management, highlighting achievements, challenges, and recommendations.
• Monitor competitor activities and market trends to identify potential opportunities or threats.
• Provide insights and feedback to the marketing and sales teams on campaign effectiveness and consumer response.

Logistics & Administration:

• Supervise and provide direction (e.g. display checklist) to Visual Merchandisers in manging inventory of promotional materials and ensure timely replenishment.
• Coordinate with logistics teams and contractors for display setups.
• Maintain accurate records of promoter attendance, working hours, and commissions.
• Manage promoter schedules and ensure adequate staffing for all promotional events.

What you should have

• A Diploma in Business or equivalent
• Minimum of 2-3 years of experience in sales, promotions, or retail, with a proven track record of achieving sales targets.
• Minimum of 1 year of experience in a supervisory or team lead role, preferably managing sales promoters.
• Proficient in using sales reporting tools and Microsoft Office Suite (Excel, Word, PowerPoint).
• Ability to work independently and as part of a team.
• Flexibility to work evenings, weekends, and holidays as required by promotional events.

What will help you succeed

• Excellent leadership and team management skills.
• Strong interpersonal and communication skills (verbal and written).
• Proven sales and negotiation abilities.
• Customer service-oriented with a positive attitude.
• Ability to motivate and inspire a team.
• Strong organizational and time management skills.

Benefits you will have

• Flexible work arrangement (because we understand Life happens)
• Comprehensive medical benefits (including physical health screenings and term life insurance benefits)
• AWS and variable bonus
• Special staff purchase rates
• Flexible benefits (so you can claim for that staycay or gym membership you’ve been eyeing)
• Corporate social responsibility time off for 1 day each year to volunteer for a charity of your choice
• Milestone gifts (such as long service award and marriage gift because we want to celebrate both your professional and personal milestones)
• Wellness activities to promote healthy lifestyles
• Curated training programmes to encourage continuous professional development

At Sony, we strive to create a place for you to realise your potential and inspire you to make positive impact through innovation, smart collaboration and boundless curiosity. We are looking for people who believe that they can enrich lives and help us achieve our purpose – fill the world with emotion, through the power of creativity and technology.