Executive (Marketing & Engagement)

SINGAPORE CHINESE DANCE THEATRE; Singapore; On-site; SGD 30,000 - 45,000; Full time

Job summary

A reputable cultural organization is seeking a Marketing Executive to enhance its branding and drive audience engagement. This role involves developing marketing strategies, managing communications, and supporting operational needs while ensuring strong stakeholder relationships. Candidates should possess a diploma in relevant fields and have solid marketing experience.

Benefits

Full-time, 5 days work

Medical and Insurance Coverage

Bonus

14 days of annual leave

Collaborative work culture

Qualifications

• At least 2 years’ experience in marketing.
• Proficiency in English and Mandarin (spoken and written).
• Experience in events management is a plus.

Responsibilities

• Develop and execute marketing strategies for SCDT's branding.
• Create comprehensive marketing plans to boost audience engagement.
• Handle administrative tasks and oversee production of marketing materials.

Skills

Interpersonal skills

Communication skills

Customer-focused

Service-oriented

Education

Diploma in Marketing / Business / Communication

Tools

Adobe Creative Suite

Videography

Photography

Job description

Key Responsibilities

1. Marketing

· Develop and execute strategies to position and enhance SCDT’s branding.

· Create comprehensive marketing plans, including advertising, promotions, and strategic initiatives to boost awareness, audience engagement, and student enrolment for SCDT’s programmes.

· Drive marketing efforts for membership, sponsorship, partnerships, and fundraising activities.

2. Programmes & Engagement

· Support the smooth planning and implementation of SCDT’s programmes;

· Implement targeted marketing strategies to build awareness of SCDT’s offerings;

· Engage donors, members, and patrons through programme-related activities;

· Work towards achieving key performance indicators (KPIs); and

· Foster strong relationships with all stakeholders.

3. Communication

· Develop press releases and liaise with media for effective coverage;

· Communicate with stakeholders through media channels to boost awareness of SCDT and its initiatives;

· Manage SCDT’s website and digital presence; and

· Assist in collection and respond to feedback and inquiries for continuous improvement.

4. Operations

· Provide support to SCDT’s daily operations when required.

Other Duties / Tasks

· Prepare and submit marketing workplan/budget for each fiscal year;

· Manage marketing and engagement initiatives within budget and effectiveness;

· Handle administrative tasks with follow-up as needed;

· Oversee the production of marketing materials such as newsletters, brochures, posters, and banners; and

· Any other tasks assigned by SCDT.

Qualifications:

· Diploma in Marketing / Business / Communication

· At least 2 years’ experience in marketing. Some experience in events management is a plus.

· Proficiency in English and Mandarin (spoken and written) due to operation needs.

· Strong interpersonal and communication skills.

· Customer-focused, service-oriented, and able to work independently

· Able to use graphic design software (e.g., Adobe Creative Suite), videography and Photography

Benefits:

· Full-time, 5 days work (inclusive of weekends due to operational needs)

· Office hours: 9 - 6 pm (to be shifted due to operational needs)

· Collaborative work culture

· Medical and Insurance Coverage

· Bonus

· 14 days of annual leave