Executive, Marketing & Communications

FOMO PAY PTE LTD; Singapore; On-site; SGD 50,000 - 75,000; Full time

Job summary

FOMO Pay PTE LTD is seeking a Marketing & Communications specialist in Singapore to own the full marketing lifecycle, including market research, launch strategies, press releases, SEO, website management, and social media. The role emphasizes a writing flair and ability to drive digital campaigns in a fast-paced environment.

You will collaborate with product, design, and business development teams to strengthen brand identity.

Qualifications

• Bachelor’s degree in Marketing Communications or related field.
• 1+ year of experience in Digital Marketing, Communications and Public Relations.
• Proven writing and editorial expertise for online media, including press releases and social media.

Responsibilities

• Conduct in-depth market analysis to monitor industry trends and enhance brand awareness.
• Devise and execute go-to-market strategies for new product launches with cross-functional teams.
• Craft press releases and manage media publication strategies to maintain a positive brand image.
• Manage the company website, SEO initiatives, and lead generation processes.
• Develop content calendars and create social media content to drive engagement.
• Use CRM tools to generate reports and manage EDM campaigns; share company updates.
• Coordinate online webinars and offline events to support marketing goals.
• Create and update marketing collateral; implement brand guidelines across channels.

Skills

Market Research

Go-to-Market

PR Management

Lead Generation

SEO

Social Media

Content Creation

Brand Management

Education

Bachelor’s degree in Marketing Communications

Job description

About FOMO Pay!

Founded in 2015, FOMO Pay is a payment institution licensed in Singapore, Hong Kong and the Middle East. The firm has become a leading one-stop digital payment, digital banking, and digital asset solution provider. It is currently building Asia's fully licensed financial platform, helping institutions and businesses connect between traditional and next-generation financial services. The firm offers its three flagship products:

• FOMO Payment – One-stop digital payment solution for merchants, corporates and financial institutions
• FOMO iBiz – Facilitate businesses' everyday requirements for transactional banking needs
• FOMO Treasury – One-stop digital asset services provider bridging Web 2.0 & Web 3.0

For more information, please visit www.fomopay.com.

Join and Grow with us!

At FOMO Group, we are dedicated to redefining what is possible in digital payments, global banking, investment solutions, and tokenized assets. We seek forward-thinking individuals who share our passion for innovation and are eager to lead industry disruption. As part of our transformation journey, you will work alongside visionary leaders with a proven track record of shaping the future of finance.

We believe in unlocking the potential of every individual. We offer an inclusive, supportive, and continuous learning culture where everyone can grow to their full potential and achieve their personal and professional goals. Join our team and be part of an exciting evolution in the industry.

Visit www.fomogroup.com for more information.

About the Role!

Step into a high-impact role where your creativity and strategic execution will directly shape our brand's success. As our new Marketing & Communications specialist, you will own the full marketing lifecycle: conducting market research, launching products, driving Press Release and social media, and nurturing client relationships. If you have a proven flair for writing, a knack for digital marketing, and thrive in an independent, fast-paced environment, this is your opportunity to build and elevate our brand identity from the ground up.

Key Responsibilities:

• Regular Market Research: Conduct in-depth market analysis to monitor industry trends, identify emerging opportunities, and enhance brand awareness among targeted demographics
• Product Marketing: Devise and execute go-to-market strategies for new product launches, ensuring effective collaboration with cross-functional teams such as Product, Design, Business Development, etc., to ensure the integrated marketing efforts align with the product roadmap
• Public Relations Management: Craft press releases, oversee media publication strategies, and monitor public sentiment to maintain a positive brand image
• Website and Lead Management: Manage the company’s official website, execute SEO initiatives, and ensure smooth lead generation and nurturing processes
• Social Media Strategy: Develop and manage content calendars for social media platforms, spearhead creative production (including text, images, videos, etc.), and foster community engagement and growth
• Client Relationships Management: Utilize CRM systems to generate insightful reports; orchestrate Email Direct Marketing (EDM) campaigns; and disseminate company updates to strengthen client relationships and trust
• Event Planning and Coordination: Organize online webinars and offline events (e.g., exhibitions, workshops, social gatherings) through effective communication and collaboration with internal stakeholders and external vendors
• Marketing Collateral and Brand Management: Create, maintain, and update corporate marketing materials. Develop and implement brand guidelines to ensure a consistent identity across all channels

Requirements:

• Bachelor’s degree in Marketing Communications or a related field
• At least 1 year of experience in Digital Marketing, Communications, and Public Relations, preferably in the Financial Services sector
• Proven writing and editorial expertise in online media, including proficiency in press releases and social media content creation
• Excellent command of English, both in writing and verbal communication. Proficiency in Chinese is an added advantage
• Outstanding time management skills, with a proven ability to multitask and prioritize effectively
• Self-motivated with the ability to work independently and under minimal