Executive, Marketing Communications

Resorts World at Sentosa Pte Ltd; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading company in the gaming and hospitality sector is seeking a Content Manager to oversee marketing communications. The role involves developing marketing collateral, ensuring compliance with regulatory requirements, and managing various marketing initiatives. Ideal candidates will hold a Bachelor’s degree in Marketing or Communications and possess experience in content development, alongside excellent communication skills.

Qualifications

• Minimum 21 years of age per regulatory requirements.
• Proven experience in content development.
• Ability to manage multiple projects under tight deadlines.

Responsibilities

• Develop and deliver marketing collateral for casino and membership programs.
• Coordinate execution of marketing plans within budget and timeline.
• Generate reports for analyzing marketing effectiveness.

Skills

Content Development

Creative Marketing

Stakeholder Management

Branding

Messaging Strategies

CRM Systems

Education

Bachelor’s degree in Marketing or Communications

Job description

Job Responsibilities

This role focuses on Content Management within Marketing Communications:-

• Deliver collaterals development for the casino marketing and RWS Casino Membership Program as directed by creative briefs

• Work with marketing agencies and stakeholders to ensure timely activation of marketing materials

• Update the communication program in line with the marketing calendar

• Ensure compliance with all company policies and procedures and regulatory requirements

• Update SOP to ensure compliance with all company policies and procedures and regulatory requirements as required

• Coordinate and organise the execution of the approved marketing plans within approved budget and timeline

• Ensure members listings are being filtered according to the approved criteria prior to the actual communications

• Generate reports for supervisor to analyze the effectiveness of marketing initiatives

• Work closely with business units to ensure the right information is being provided

• Work to improve the campaign automation, provide direction and assistance on the development of CXM and direct to consumer channels

• Liaise with respective departments and IT to ensure appropriate management and access to data to effectively deliver and progress communications strategies

• Optimise marketing messages to resonate with target audiences while adhering to regulatory requirements

• Execute direct marketing initiatives, leveraging CRM systems and digital platforms to effectively reach and engage guests

Job Requirements

• Meet the relevant Regulatory Authority's statutory requirement of minimum 21 years of age

• Bachelor’s degree in Marketing, Communications, or a related field

• Proven experience in content development and creative marketing

• Strong understanding of branding, messaging, and communications strategies

• Ability to work effectively under pressure and manage multiple projects with tight deadlines

• Excellent communication and stakeholder management skills.

• Experience in the gaming industry is a plus

• Proficiency with CRM systems and digital marketing platforms is desirable