Executive, Marketing Communications

Resorts World Sentosa; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading company in the tourism and entertainment sector is seeking a Marketing Communications professional to focus on content management and compliance. This role will involve developing marketing materials, working with agencies, and ensuring effective communication strategies are applied. Candidates should possess a Bachelor's degree in Marketing or related fields, with proven experience in content development and strategic marketing, especially in the gaming industry being a plus.

Qualifications

• Minimum age requirement of 21 years.
• Proven experience in managing multiple marketing projects.
• Strong attention to detail and ability to adapt in a dynamic environment.

Responsibilities

• Deliver marketing collateral development and ensure compliance with regulations.
• Coordinate execution of marketing plans within budget and timeline.
• Generate reports to analyze the effectiveness of marketing initiatives.

Skills

Content development

Creative marketing

Branding

Messaging

Stakeholder management

Digital marketing

Education

Bachelor’s degree in Marketing, Communications, or a related field

Tools

CRM systems

Digital marketing platforms

Job description

Job Responsibilities

This role focuses on Content Management within Marketing Communications:-

• Deliver collaterals development for the casino marketing and RWS Casino Membership Program as directed by creative briefs
• Work with marketing agencies and stakeholders to ensure timely activation of marketing materials
• Update the communication program in line with the marketing calendar
• Ensure compliance with all company policies and procedures and regulatory requirements
• Update SOP to ensure compliance with all company policies and procedures and regulatory requirements as required
• Coordinate and organise the execution of the approved marketing plans within approved budget and timeline
• Ensure members listings are being filtered according to the approved criteria prior to the actual communications
• Generate reports for supervisor to analyze the effectiveness of marketing initiatives
• Work closely with business units to ensure the right information is being provided
• Work to improve the campaign automation, provide direction and assistance on the development of CXM and direct to consumer channels
• Liaise with respective departments and IT to ensure appropriate management and access to data to effectively deliver and progress communications strategies
• Optimise marketing messages to resonate with target audiences while adhering to regulatory requirements
• Execute direct marketing initiatives, leveraging CRM systems and digital platforms to effectively reach and engage guests

Job Requirements

• Meet the relevant Regulatory Authority's statutory requirement of minimum 21 years of age
• Bachelor’s degree in Marketing, Communications, or a related field
• Proven experience in content development and creative marketing
• Strong understanding of branding, messaging, and communications strategies
• Ability to work effectively under pressure and manage multiple projects with tight deadlines
• Excellent communication and stakeholder management skills.
• Experience in the gaming industry is a plus
• Proficiency with CRM systems and digital marketing platforms is desirable
• Highly organized and able to adapt quickly in a dynamic environment
• Meticulous, with keen attention to detail and a commitment to maintaining brand consistency