Executive - Content & Digital Marketing

Singapore Indian Development Association (SINDA); Singapore; On-site; SGD 36,000 - 54,000; Full time

Job summary

Join a leading organization as a Content & Digital Marketing Executive where you will be integral in driving the marketing strategy through engaging content creation, especially video production. This role involves enhancing SINDA's online presence and executing effective digital marketing initiatives to support the organization's community programs.

Benefits

Career development opportunities

Flexible working hours

AWS/ Bonuses

Health insurance

Wellness programmes

Qualifications

• At least one year of relevant working experience.
• Proficiency in using digital marketing tools.
• Capable of producing content in English and Tamil.

Responsibilities

• Generate marketing content with a focus on video production.
• Support digital marketing strategies and maintain digital platforms.
• Monitor and measure content marketing campaigns.

Skills

Digital marketing tools

SEO

Communication skills

Video production

Social media management

Education

Diploma/Degree in Mass Communications/Digital Marketing/Videography

Tools

Google Analytics

Email marketing software

Job description

Employment Type: 2-year contract

Job Description:

SINDA seeks a highly motivated and creative individual to join the marketing team as a Content & Digital Marketing Executive. This role includes implementing digital efforts, managing digital platforms to drive optimal adoption of SINDA’s programmes and planning and producing marketing content.

Responsibilities:

1. Marketing content generation, with a focus on video production

· Cultivate a strong social media presence with engaging content to promote a positive perception of the organisation and ensure adoption of programmes and services

· Create on-demand, engaging video content for social media platforms

· Contribute to content creation for website, social media channels and EDMs

· Produce or coordinate the production of engaging marketing video content

· Coordinate and oversee the production of marketing video content material with vendors

· Identify trends and opportunities for social media platforms

2. Digital marketing and maintenance of digital platforms

· Support digital marketing strategies for the organisation

· Support the management of the organisation’s website and plan and implement related projects

· Respond to and troubleshoot website issues

· Conduct content audits to eliminate redundant and/or duplicate information

· Create appropriate website content, aligned with the organisation’s strategy

· Identify ways to improve the digital user experience

3. Measurement of content marketing campaigns

· Monitor and measure content marketing campaigns

· Compile reports of content performance and results

· Improve new content using data and feedback

Requirements:

· Diploma/Degree in Mass Communications/Digital Marketing/Videography, with at least one year of relevant working experience

· Proficiency in using digital marketing tools (Google Analytics, social media management platforms, and email marketing software)

· Fundamental understanding of SEO and SEM

· Have a good aesthetic sense and can produce content on demand

· Excellent written and verbal communication skills

· Proficient in English and Tamil, and capable of content in both languages

· Required fortitude to sustain long-term projects

· Flexible in working on weekday evenings and weekends and in outdoor settings, when required (will be compensated with time off)

· Able to participate in SINDA-wide events, when required (will be compensated with time off/ Off in Lieu)

This is a 2-year contract position, convertible to a permanent role subject to performance and divisional requirements.

Our Welfare

We aim to take care of your well-being.

We provide:

• Career development opportunities

• Flexible working hours

• AWS/ Bonuses

• Health insurance

• Wellness programmes

Interested candidates are invited to send their resumes with current and expectedsalaryinformation.

Only shortlisted candidates will be notified. We thank all applicants for their interest.

Please note that your response to this advertisement and communications with us pursuant to this advertisement will constitute informed consent to the collection, use and/or disclosure of personal data by SINDA to carry out its business in compliance with the relevant provisions of the Personal Data Protection Act 2012. To learn more about SINDA’s Data Policy, please visithttps://www.sinda.org.sg/dataprivacypolicy/