Event Sales Executive

JOB SUMMARY

The Event Sales Executive is responsible for coordinating and executing various events and functions within the hotel. This role involves working closely with clients, hotel staff, and suppliers to ensure successful event planning, organization, and implementation. The candidate should possess excellent communication, organizational, and interpersonal skills, along with a keen eye for detail and a strong ability to multitask.

DUTIES AND RESPONSIBILITIES

Event Planning and Coordination

1. Collaborate with clients to understand their event requirements, objectives, and budget.
2. Coordinate with various hotel departments (e.g. F&B, Culinary, operations) to ensure smooth event execution.
3. Manage event logistics, including room setup, equipment rental, catering arrangements, and guest transportation, if necessary.

Client Relationship Management

1. Act as the primary point of contact for clients throughout the event planning process, promptly addressing inquiries and concerns.
2. Conduct site visits and provide detailed information about the hotel's facilities, services, and amenities.

Sales and Marketing

1. Promote the hotel's event facilities and services to prospective clients.
2. Respond to incoming catering opportunities for the hotel.
3. Negotiate and close on business contracts.
4. Assist in the preparation of event proposals, contracts, and invoices.

Event Execution and Supervision

1. Oversee all aspects of event setup, including seating arrangements, decorations, audiovisual equipment, and signage.
2. Troubleshoot and resolve any issues or challenges that arise during events.

Finance Management

1. Maximize revenue by up-selling packages, food and beverage menus.
2. Manage catering sales revenue and operation budgets.

Understanding Markets & Maximizing Revenue

1. Identify both F&B and catering opportunities to achieve personal and property revenue goals.
2. Understand the overall market - competitors’ strengths and weaknesses, economic trends, supply and demand etc. and know how to sell against them.
3. Close the best opportunities for the property based on market conditions and property needs.
4. Gain understanding of the property’s primary target customer and service expectations; serve the customer by understanding their business, issues and concerns, to offer the best available options.

Policies and Procedures

1. Maintain confidentiality of proprietary materials and information.
2. Protect the privacy and security of guests and coworkers.
3. Follow company and department policies and procedures.
4. Ensure uniform, nametags, and personal appearance are clean, hygienic, professional and in compliance with company policies and procedures.
5. Perform other reasonable job duties as requested by Supervisors.

Providing Exceptional Customer Service

1. Service our customers in order to grow share of the account.
2. Execute and support the company’s Customer Service Standards and property’s Brand Standards.
3. Provide exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and ensuring their satisfaction before and during their program/event.
4. Partner with F&B Management and/or Operations in providing a customer experience that exceeds the customer’s expectations.
5. Interact with guests to obtain feedback on product quality and service levels.
6. Attend pre- and post-event meetings to understand client and group needs, obtain feedback on quality of product (e.g. rooms, meeting facilities and equipment, food & beverage), service levels and overall satisfaction.
7. Serve the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to the company.

Communication

1. Speak to guests and co-workers using clear, appropriate and professional language.
2. Answer telephones using appropriate etiquette including answering the phone within 3 rings, answering with a smile in one's voice, using the callers' name, transferring calls to appropriate person/department, requesting permission before placing the caller on hold, taking and relaying messages, and allowing the caller to end the call.
3. Prepare and review written documents (e.g., daily logs, business letters, memoranda, reports), including proofreading and editing written information to ensure accuracy and completeness.
4. Talk with and listen to other employees to effectively exchange information.

JOB SPECIFICATION

Educational /Academic Requirements: Diploma or Degree from an accredited university in Business Administration, Hotel and Restaurant Management or related.

Experience: 2 years’ experience in sales and marketing or related professional area.

Specific Knowledge & Skills Required: Demonstrated skills in supervising a team, lodging sales experience, hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance.