Event Sales Coordinator

EXPRESS GROUP ENTERPRISE PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company in the events industry is looking for an Event Sales Coordinator to support their sales team. The role involves managing sales leads, client communications, and event logistics, making it ideal for those with strong organizational and interpersonal abilities. This position is entry to mid-level and offers opportunities for professional growth in the fast-paced events sector.

Qualifications

• Entry-level: 0-2 years in sales support or event coordination.
• Mid-level: 2+ years in event sales or B2B sales coordination.

Responsibilities

• Support sales with lead management and client coordination.
• Track sales metrics and generate reports for management.
• Coordinate event logistics and assist in on-site event tasks.

Skills

Strong communication

Interpersonal skills

Highly organized

Detail-oriented

Basic negotiation

Persuasion skills

Education

Diploma or degree in Marketing, Business, Events, or Hospitality

Tools

Salesforce

HubSpot

Microsoft Office

Mailchimp

Eventbrite

Job description

Job Scope & Responsibilities

An Event Sales Coordinator supports the sales team in driving revenue for events (conferences, trade shows, exhibitions, corporate events) by managing leads, client communications, and sales logistics.

Key Duties:

Sales Support & Lead Management

Handle inbound inquiries (emails, calls) from sponsors, exhibitors, and attendees.

Qualify leads and pass them to sales executives.

Maintain CRM (Salesforce, HubSpot) with updated client records.

Client Coordination & Relationship Management

Prepare and send proposals, contracts, and invoices.

Follow up with clients for payments and contract confirmations.

Assist in resolving client issues before/during/after events.

Event Logistics & Operations Support

Coordinate booth/sponsorship allocations with the operations team.

Ensure exhibitor/sponsor deliverables (logos, branding, tickets) are processed.

Assist in on-site event coordination if required.

Administrative & Reporting Tasks

Track sales metrics (leads, conversions, revenue).

Generate reports for management on sales performance.

Process payments and manage invoicing.

Marketing & Promotions Assistance

Work with marketing to distribute promotional materials.

Support email campaigns and social media outreach for sales.

Requirements & Minimum Experience

Education & Skills

Education: Diploma or degree in Marketing, Business, Events, or Hospitality (preferred but not mandatory).

Experience:

Entry-level: 0–2 years in sales support, customer service, or event coordination.

Mid-level: 2+ years in event sales, sponsorship sales, or B2B sales coordination.

Technical Skills:

CRM software (Salesforce, HubSpot).

Microsoft Office (Excel, PowerPoint, Word).

Basic knowledge of email marketing tools (Mailchimp, Eventbrite).

Soft Skills

Strong communication & interpersonal skills (for client handling).

Highly organized & detail-oriented (managing multiple clients/deadlines).

Ability to work under pressure & tight deadlines.

Basic negotiation & persuasion skills (upselling sponsorships).