Event Marketing Manager: Data-Driven Campaigns

MP International Pte Ltd; Singapore; On-site; SGD 78,000 - 134,000; Full time

Job summary

MP International Pte Ltd in Singapore is seeking a Marketing Manager to drive the strategy and execution behind our event marketing, from campaign planning through data-driven optimization. You will own the full marketing mix for our events, collaborating with internal teams to deliver impactful campaigns.

The role emphasizes creative thinking, campaign management, and analytics to meet KPIs. You will liaise with stakeholders and manage budgets to ensure successful event outcomes.

Qualifications

• A Diploma in Business, Marketing and/or Communications is required.
• At least 5 years of event marketing experience.
• Proven track record in running campaigns and promotions for events.
• Creative, driven and results oriented.
• Strong interpersonal, communication and presentation skills.
• Ability to work autonomously with minimal supervision.

Responsibilities

• Support the development and implementation of marketing strategies to support business goals & achieve the project KPIs.
• Collaborating with the content team to create an effective strategy, utilising the full spectrum of marketing tools, including but not limited to newsletters, social media posts, website content, surveys, posters, brochures etc.
• Proposing data points, collect data and be able to draw insights from the analysis, to optimise the marketing plan.
• Support the execution of various marketing activities by coordinating with internal departments on marketing communications and end-to-end fulfilment.
• Develop a marketing budget based on the agreed plan, and execute it within the budget constraints.
• Providing consistent reporting on the success rates of the campaigns for all marketing activities
• Liaise with internal and external stakeholders, including suppliers, as the communication touchpoint.

Skills

Marketing strategy

Campaign management

Data analytics

Content collaboration

Communication

Education

Diploma in Business/Marketing/Communications

Tools

Google Analytics

Google Ads

Meta Advertising

LinkedIn Advertising

Campaign Monitor

Job description

MP International Pte Ltd in Singapore is seeking a Marketing Manager to drive the strategy and execution behind our event marketing, from campaign planning through data-driven optimization. You will own the full marketing mix for our events, collaborating with internal teams to deliver impactful campaigns.

The role emphasizes creative thinking, campaign management, and analytics to meet KPIs. You will liaise with stakeholders and manage budgets to ensure successful event outcomes.