Energy Marketing Lead — Demand Gen

Dow Jones AER Company, Inc; Singapore; On-site; SGD 90,000 - 150,000; Full time

Benefits offered by this job

Comprehensive Insurance & Retirement

Paid Time Off and Leaves

Education Benefits

Family Care Benefits

Career Growth Programs

Access to Dow Jones Products

Employee Referral Program

Well-being & Fitness Programs

Financial Health Programs

Cybersecurity Protection

Job summary

Dow Jones is seeking a senior marketer to lead demand generation and lead-nurturing for its Energy market segment in Singapore. The role collaborates with content, events, social media, SEO/SEM and operations to build a robust pipeline and drive revenue.

The candidate will define buyer personas, journeys and product positioning, oversee creative and messaging, and optimize conversion touchpoints across channels. Strong cross-functional skills and energy-industry experience are highly desirable.

Qualifications

• 7+ years of proven marketing experience.
• Strong verbal and written communication skills, teamwork and organization.
• Ability to manage multiple tasks and projects simultaneously.
• Ability to learn new systems quickly.
• Experience working across products and global marketers.

Responsibilities

• Develop marketing strategy and annual plans with KPIs for the market segment.
• Lead and measure multiple campaigns tied to revenue in established and emerging markets.
• Evaluate and communicate market-specific information to business partners.
• Report program performance to stakeholders and recommend improvements.
• Collaborate across teams in content, events, social, SEO/SEM and ops.
• Define buyer personas, journeys and product positioning for prospects.
• Oversee creative and messaging across channels and list targeting.
• Optimize landing pages and order forms using best practices and data.
• Manage event promotion, including conferences and trade shows.
• Drive acquisition metrics: leads, revenue and registrations.
• Maintain relationships with Sales, Customer Service and Editorial.
• Interpret marketing analytics to shape future strategies.
• Generate new ideas to increase lead generation and conversion.

Skills

Marketing experience

Verbal communication

Project management

Learning agility

Cross-functional

Interpersonal skills

Attention to detail

Data-driven

Tools

HubSpot

Eloqua

NetSuite

Salesforce

Adobe Creative Cloud

Canva

Paid digital platforms

Google Workspace

Job description

Dow Jones is seeking a senior marketer to lead demand generation and lead-nurturing for its Energy market segment in Singapore. The role collaborates with content, events, social media, SEO/SEM and operations to build a robust pipeline and drive revenue.

The candidate will define buyer personas, journeys and product positioning, oversee creative and messaging, and optimize conversion touchpoints across channels. Strong cross-functional skills and energy-industry experience are highly desirable.