Employer Branding Strategy and Communication Lead

Responsibilities

Bytedance will be prioritizing applicants who have a current right to work in Singapore, and do not require Bytedance's sponsorship of a visa.

The Employer Branding (EB) team

• Help potential candidates understand who we are as an employer - either ByteDance or any of its brands;
• Partner with our internal stakeholders to move candidates through the talent funnel, from awareness to interest, and application through hire;
• Maintain a pulse on candidate satisfaction and champion employee experiences.

Key Responsibilities

• Lead the creative and strategic development of the company’s global employer brand, ensuring our mission, vision, values, and talent philosophy are communicated clearly, consistently, and compellingly to external audiences;
• Identify opportunities and challenges related to managing multiple employer brands across business lines and regions, develop integrated creative strategies to unify storytelling and address differentiation;
• Oversee the development of high-impact creative campaigns and content strategies that amplify our company culture, leadership principles, and employee experience — aligned with global brand positioning;
• Collaborate with cross-functional partners (including HR, PR, marketing, and business leaders) to surface compelling narratives and turn business or employee stories into cohesive, high-quality creative deliverables;
• Lead and guide a team to conceptualize, create, and deliver multi-format content (e.g., video, social, digital, experiential) tailored to specific audiences, platforms, and regions;
• Ensure all creative output is on-brand, timely, and aligned with business and talent goals, managing both in-house resources and external agency partners where necessary.

Qualifications

Minimum Qualifications

• 5+ years of experience in creative leadership roles within B2C industries, preferably in technology or internet sectors, with a mix of agency, studio, and in-house experience;
• Strong portfolio showcasing professional video, brand storytelling, or campaign work, ideally with experience in documentary-style or human-centered storytelling. Strong storytelling instincts, editorial judgment, and a visual eye, with sensitivity to different audiences and cultural nuances;
• Proficient in creative tools and software (e.g., Adobe Creative Suite, Premiere Pro, After Effects, Final Cut Pro). A portfolio of relevant work is required as part of the application;
• Strong project management and cross-functional collaboration skills — able to balance creative vision with business goals in a fast-paced environment. Deep understanding of employer branding, organizational culture, and talent communications; capable of translating abstract concepts into relatable and emotionally resonant content;
• Proven success leading creative teams or managing multiple projects across global markets with strong stakeholder engagement and delivery excellence;
• Highly self-motivated, resourceful, adaptable to change, and driven by curiosity and impact;
• Excellent written and verbal communication skills in English; multilingual skills are a plus, to support effective collaboration with global teams.

Preferred Qualifications

• Bachelor's degree or above in Marketing, Communications, Film Production, Creative Media, or related fields;
• Familiarity with employer branding metrics and how creative content drives perception, engagement, and conversion;
• Experience in integrated campaign development across paid, earned, and owned channels;
• Exposure to employee experience, talent acquisition, or internal communications strategies;
• Comfortable working across multiple time zones and cultures in a matrixed global environment.