Email Marketing Senior Executive/Assistant Manager (Adobe Marketo)

VTECH GLOBAL PTE. LTD.; Singapore; On-site; USD 45,000 - 80,000; Full time

Job summary

An innovative firm is seeking a passionate Email Marketing Senior Executive/Assistant Manager to lead dynamic email campaigns aimed at enhancing customer engagement and retention. In this role, you'll develop targeted, data-driven strategies that resonate with both new and existing clients. Collaborating with cross-functional teams, you will ensure that email marketing efforts align with broader business objectives, utilizing advanced tools and techniques to maximize conversions. If you thrive in a fast-paced environment and have a knack for crafting compelling email content, this opportunity is perfect for you.

Qualifications

• 4+ years of experience in email marketing, especially in Fintech.
• Proven ability to manage end-to-end email marketing campaigns.

Responsibilities

• Develop and implement email marketing strategies for customer engagement.
• Monitor email performance metrics and optimize campaigns for better results.

Skills

Email Marketing

Data Analysis

Segmentation Strategies

A/B Testing

CRM Systems

Education

Bachelor's Degree in Marketing or related field

Tools

Adobe Marketo

Mailchimp

Klaviyo

HubSpot

Salesforce Marketing Cloud

Google Analytics

Job description

Overview:

As the Email Marketing Senior Executive/Assistant Manager, you will be responsible for developing, executing, and optimising email marketing strategies tailored to our audience. Your role will focus on creating targeted, data-driven campaigns to engage both new and existing clients, enhance customer retention, and maximise conversions. Working closely with cross-functional teams (design, content, IT), you’ll ensure that all email marketing efforts are aligned with business objectives and contribute to the overall success of our marketing strategies.

Responsibilities:

Email Campaign Strategy & Execution

• Develop and implement comprehensive email marketing strategies focused on customer acquisition, engagement, and retention.

• Design and manage high-performing email campaigns, including education emails, promotional offers, market updates and tips.

• Segment email lists based on trader behaviors, account status, and lifecycle stages (e.g., new users, active clients, dormant accounts) to deliver personalized content.

Email Automation & Workflows

• Set up and manage automated email workflows, including welcome series, abandoned cart sequences, post-trade confirmations, and re-engagement campaigns for lapsed clients.

• Optimize email automation to nurture leads, promote new features or products, and maintain ongoing engagement with active clients.

• Ensure seamless data integration between email platforms, CRM systems, and other marketing tools to maintain an efficient workflow.

Campaign Monitoring & Performance Optimisation

• Regularly monitor email performance metrics (e.g., open rates, click-through rates, conversion rates, ROI) and adjust campaigns for optimal results.

• Conduct A/B testing on subject lines, content, CTA buttons, and send times to identify the best-performing variations.

• Analyse customer behavior (e.g., engagement with educational content & sales activity) and adjust email targeting to improve conversions.

Collaboration & Cross-Functional Coordination

• Collaborate closely with content, design, and IT teams in and outside of the marketing department to produce compelling email assets, ensure brand consistency, and execute campaigns smoothly.

• Coordinate with other marketing channels (e.g., social media, paid ads, SEO) to align email campaigns with broader marketing initiatives such as special promotions, product launches, or webinars.

Segmentation & Personalisation

• Leverage data insights to develop targeted segmentation strategies, ensuring email content is personalised based on customers behavior, market interests, and account type.

• Develop lifecycle email campaigns (e.g., educational content, loyalty programs, product updates) to build long-term relationships with customers and encourage repeat transactions.

Email Platform & Tool Integration

• Integrate email campaigns with key marketing platforms and CRMs to streamline customer journeys and maximise email effectiveness.

• Utilise advanced features of email platforms to automate processes, improve personalisation, and optimise performance.

Qualifications:

• At least 4 years of experience in email marketing, particularly within the Fintech or Finance industry. Experience in managing a team, with hands-on execution capabilities.

• Strong experience with email platforms (e.g., Adobe Marketo / Mailchimp / Klaviyo / HubSpot / Salesforce Marketing Cloud) and email automation tools.

• Ability to monitor, analyse, and interpret email campaign data to drive optimisations and improve performance.

• Proven experience managing end-to-end email marketing campaigns, from strategy development to execution and reporting.

• Expertise in email list segmentation, personalization strategies, and targeted campaigns based on customer data.

• Strong interpersonal skills with the ability to work cross-functionally with content, design, and IT teams.

• Google Analytics, HubSpot, or email marketing-related certifications are a plus.

• Knowledge of CRM systems (e.g., Salesforce, HubSpot) and how they integrate with email marketing platforms is a plus.

• Basic understanding of email design (HTML/CSS) or experience working with designers to create compelling email templates. Knowledge in simple coding will be a plus.