Email Marketing for lead generation Specialist- Remote- Part time - Remote

MedRec Technologies; Singapore; Remote; SGD 80,000 - 100,000; Part time

Job summary

A dynamic technology company is seeking an Email Marketing for Lead Generation Specialist on a part-time basis. The role involves developing and executing email marketing campaigns aimed at lead generation, optimizing email content for engagement, and utilizing various email marketing platforms. The ideal candidate should have proven experience in email marketing, strong analytical skills, and familiarity with CRM tools. Join us in driving growth through effective email strategies.

Qualifications

• Proven experience in email marketing focusing on lead generation.
• Expertise with marketing automation and CRM systems.
• Strong copywriting and analytical skills.

Responsibilities

• Develop and execute targeted email marketing campaigns.
• Grow and optimize email lists and content for engagement.
• Monitor and analyze campaign performance and metrics.

Skills

Lead generation

Email marketing

CRM integration

Data analysis

AB Testing

Content creation

Education

Certification in email marketing

Digital marketing certification

Tools

Mailchimp

HubSpot

Salesforce

Klaviyo

ConvertKit

Job description

Email Marketing for lead generation Specialist- Remote- Part time - Remote

Job descriptionKey Responsibilities: Develop and execute targeted email marketing campaigns focused on lead generation and nurturing. End to end Email marketing campaigns Identify potential clients and grow our email list. Ensure Email content is optimized for mobile. Proofread emails for clarity, grammar and spelling. Create & maintain email databases for lead generation. Ensure emails follow industry policies and best practice. Create engaging and personalized email content, subject lines, and CTAs to maximize open and click-through rates. Segment email lists based on buyer personas, user behavior, and demographics. Build and maintain automated workflows, drip campaigns, and follow-ups using tools like Mailchimp, Active Campaign, HubSpot, etc. A/B test campaigns to optimize performance and improve conversion metrics. Monitor campaign performance (open rates, CTRs, conversions) and prepare detailed reports and insights. Work closely with the sales and content teams to align messaging and lead nurturing strategies. Ensure compliance with data protection laws (GDPR, CAN-SPAM, etc.). Continuously grow the email list through organic and paid channels.Key Skills & Qualifications: Proven experience in email marketing with a strong focus on lead generation. Expertise in email marketing platforms (e.g., Mailchimp, ConvertKit, Klaviyo, HubSpot, etc.). Strong knowledge of CRM systems and integration (e.g., Salesforce, Zoho, HubSpot). Excellent copywriting and content creation skills. Strong understanding of audience segmentation and campaign personalization. Analytical mindset with experience in performance tracking and ROI analysis. Familiarity with marketing automation, retargeting, and lead nurturing funnels. Up-to-date with current email marketing trends and best practices.Preferred Qualifications: Certification in email marketing, digital marketing, or marketing automation tools. Experience with B2B SaaS or E-commerce lead generation campaigns. Familiarity with SEO and other digital marketing channels is a plus.,

• Job Tags lead generation, crm integration, email marketing

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• Email Marketing for lead generation Specialist- Remote- Part time - Remote

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