Email Automation Specialist

Global eBrand India; Singapore; On-site; SGD 40,000 - 65,000; Full time

Job summary

A leading ecommerce company is looking for a talented SMS Ecommerce Marketing Specialist to enhance customer engagement through SMS and email strategies. You'll develop personalized campaigns, analyze performance metrics, and work collaboratively with teams to ensure marketing success. This night-shift position offers flexibility in work hours and the opportunity to join an innovative team focused on driving growth and customer loyalty.

Benefits

Competitive salary

Flexible working hours

Remote work options

Professional development opportunities

Supportive company culture

Qualifications

• Minimum 2-3 years of experience in email marketing, preferably in ecommerce.
• Proficiency with email marketing platforms such as Klaviyo and Mailchimp.
• Strong understanding of segmentation, personalization, and automation in marketing.

Responsibilities

• Design, build, and deploy email campaigns including newsletters and promotional emails.
• Analyze customer data to create targeted email lists based on user behavior.
• Monitor and report on key metrics to optimize future campaigns.

Skills

Email Marketing

Segmentation

Data Analysis

Education

Post graduate/ Bachelor's degree

Tools

Klaviyo

Mailchimp

Shopify

BigCommerce

Magento

Job description

Company: Global eBrand

About Us: Global eBrand is a leading ecommerce company and a digital marketing agency. We are dedicated to providing our customers with exceptional products and services, leveraging innovative marketing strategies to drive growth and engagement. We are seeking a talented and motivated SMS Ecommerce Marketing Specialist to join our dynamic marketing team.

Job Summary:

We are seeking an experienced SMS/Email Ecommerce Marketing Specialist to manage and optimize our customer engagement strategies across SMS and email platforms. You will play a key role in building personalized campaigns, driving conversions, and enhancing customer loyalty through tailored messaging. This role requires a blend of creativity, data analysis, and hands-on experience with ecommerce marketing tools.

Key Responsibilities:

1. Campaign Development: Design, build, and deploy email campaigns, including newsletters, promotional emails, and automated workflows.
2. Audience Segmentation: Analyze customer data to create targeted email lists based on user behavior and demographics.
3. Content Creation: Collaborate with the content team to craft compelling email copy and design visually appealing layouts.
4. Performance Analysis: Monitor and report on key metrics such as open rates, click-through rates, and conversion rates. Use insights to optimize future campaigns.
5. A/B Testing: Implement A/B testing strategies to improve email performance and user engagement.
6. Compliance: Ensure all email marketing activities comply with industry regulations (e.g., GDPR, CAN-SPAM).
7. Collaboration: Work closely with cross-functional teams, including sales, design, and customer service, to align email campaigns with overall business objectives.
8. Market Research: Stay updated on email marketing trends and best practices to continuously enhance our strategies.

Qualifications:

• Post graduate/ Bachelor's degree in any field.
• Minimum 2-3 years of experience in email marketing, preferably in ecommerce.
• Proficiency with email marketing platforms (e.g., Klaviyo, Mailchimp).
• Strong understanding of segmentation, personalization, and automation in marketing.
• Data-driven mindset with the ability to analyze metrics and adjust strategies accordingly.
• Excellent copywriting and communication skills.
• Familiarity with ecommerce platforms like Shopify, BigCommerce, or Magento.

Preferred Skills:

• Experience with ecommerce platforms such as Shopify, Magento, or WooCommerce.
• Familiarity with marketing automation tools and CRM systems.
• Knowledge of digital marketing channels such as email, social media, and PPC.

Why Join Us:

• Competitive salary.
• Opportunity to work with a passionate and innovative team.
• Flexible working hours and remote work options.
• Professional development and growth opportunities.
• A supportive and inclusive company culture.

Note: This is a night shift job. Timings: 7:30 pm to 4:30 am.

Additional Skills:

• Proficiency with email marketing platforms.
• Strong understanding of segmentation and automation in marketing.
• Data-driven mindset with the ability to analyze metrics.
• Familiarity with ecommerce platforms like Shopify and BigCommerce.

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