Digital Marketing Executive

Song Fa Bak Kut Teh Food Pte. Ltd.; Singapore; On-site; SGD 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic Media Planner and Buyer to enhance their digital marketing efforts. In this role, you will plan, execute, and optimize media buying strategies across platforms such as Google Ads and Meta Ads, ensuring maximum impact and cost-effectiveness. You will also be responsible for creating engaging social media content and managing relationships with media agencies. Collaborate with a talented team to analyze campaign performance and refine strategies using data-driven insights. If you are passionate about digital marketing and eager to make a significant impact, this opportunity is perfect for you.

Qualifications

• Experience in media planning and buying across various platforms.
• Strong skills in analytics and reporting for campaign performance.

Responsibilities

• Plan and execute media buying strategies across multiple platforms.
• Develop creative content strategies for social media engagement.

Skills

Media Buying

Google Ads

Meta Ads

Campaign Performance Analysis

Content Creation

Social Media Management

Analytics

Tools

Google Analytics

Job description

Job Responsibilities:

Media Planning and Buying

• Plan, execute, and optimize media buying strategies across platforms like Google Ads, Meta Ads, and programmatic networks.

• Monitor and adjust campaign performance to meet key metrics (e.g., ROI, CPC, CTR).

• Allocate budgets efficiently, ensuring cost-effective results and maximum campaign impact.

• Analyse campaign performance and provide actionable insights for continuous improvement.

Social Media Content

• Liaising and managing media agency for content generation, engagement and planning.

• Develop and execute creative content strategies tailored for social media platforms.

• Create and curate engaging posts, videos, and multimedia content that align with the brand voice and objectives.

• Manage content calendars, scheduling posts to ensure consistent online presence.

• Engage with the online community by responding to comments, messages, and mentions promptly.

• Monitor trends, hashtags, and platform updates to leverage new opportunities for engagement.

Analytics & Reporting

• Track and report on the performance of paid campaigns and organic content using tools like Google Analytics and social media insights.

• Use data to refine strategies, improving both paid media and content effectiveness.

Brand Digital Platforms

• Support and work with Head of Brand to update Brand/Corporate Digital platforms like corporate website and LinkedIn and ensure timely updates to align with Key Brand, Marketing and social activities or messages.

Collaboration

• Work closely with the Brand & Marketing executives and creative team to develop ad creatives and social media assets.

• Coordinate with internal stakeholders to align digital strategies with broader marketing goals.