Head of Marketing

RAYMOND CONSTRUCTION PTE LTD; Singapore; On-site; SGD 50,000 - 90,000; Full time

Job summary

An established industry player seeks a dynamic marketing leader to drive strategic initiatives within the construction sector. This role involves enhancing the corporate brand, developing innovative marketing strategies, and building strong client relationships. The ideal candidate will possess a diploma in Marketing or Business Administration and have at least five years of relevant experience. Join a forward-thinking company where your contributions will significantly impact growth and success in a competitive market.

Qualifications

• Diploma or higher education in Marketing or Business Administration required.
• 5+ years of experience in the construction industry preferred.

Responsibilities

• Lead development of strategic marketing initiatives for growth.
• Collaborate with BU Heads to create innovative marketing strategies.
• Conduct market research and competitor analysis.

Skills

People Management

Good communication skills

Proficient in Microsoft Office

Good negotiation skills

Education

Diploma in Marketing

Higher education in Business Administration

Education in construction related field

Job description

Statement Of Purpose (Overall Purpose of Job)

To lead the development and implementation of strategic marketing initiatives to enhance organizations growth and support sales efforts within the construction sector.

Major Duties & Responsibilities

(A) Specific :

• Develop the corporate brand entity in consultation with the Business Unit (BU) Heads.
• Define key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns.
• Identify new revenue opportunities and strategizing the implementation of marketing plans.
• Collaborate with BU Heads to develop innovative marketing strategies.
• Allocate resources effectively across various marketing initiatives while ensuring optimal ROI.
• Build and maintain strong relationships with existing clients to foster loyalty and encourage repeat business.
• Conduct market research and competitor analysis to identify opportunities and threats, and modify strategies as needed.
• Actively participate in industry associations and networking events to expand knowledge and build relationships.
• Reach out to potential customers and act as a bridge that connect the potential customers and BU Heads.

(B) General :

• Planning and execution of marketing activities.
• Establishing the company's brand identity and reputation within the construction industry.
• Other duties as assigned.

(C) Safety :

• Follow the safety procedures, rules and regulations and eliminate or reduce hazard at the work place.

Job Requirements

(A) Education, Qualifications & Special Training :

• Diploma and higher education qualification in Marketing / Business Administration or in any construction related field.
• Job holder without the above qualification but with relevant experience would be considered.

(B) Knowledge & Skills :

• People Management.
• Good communication (verbal and written) skills.
• Proficient in Microsoft Office.
• Good negotiation skills.

(C) Experience :

• Preferably with minimum 5 year of construction industry related experiences.