The Design Communications Senior Executive is an individual-contributor creative role at Birds of Paradise Gelato Boutique with a working understanding of marketing and communications – a custodian of the brand who creates visual communications that effectively convey the brand, while achieving marketing & sales objectives.
Responsibilities
- Conceptualise and generate creative work (graphics, photographs, videos) for use on omnichannel platforms (social media, website, email campaigns, digital ads, signs, brochures), events and internal communications that is thoughtful in strategy and that drives engagement and brand love.
- Create visual communications (e.g. signages, posters, packaging, website, email, content marketing) for omni-channel marketing, events and internal communications
- Oversee physical production of Final Artwork
- Oversee visual merchandising at physical applications (e.g. in-boutique, pop-up, events)
- Manage social media platforms and accounts (e.g. IG, FB, Tik Tok, Xiao Hong Shu)
- Manage external agencies / freelancers for outsourced design work
- Work closely with marketing, product, and operations teams to ensure project or campaign success.
- Stay current on design, retail and food industry trends
We are looking for someone with
- A strong, nuanced eye for aesthetics, composition and balance & expertise in visual design elements
- A strong creative vision to elevate brand’s messaging & deep understanding of brand storytelling
- Exceptional attention to detail
- Ability to analyse and leverage data to inform design and communication strategies
- Project management skills
- Self-driven with strong initiative
- Commitment to deliver excellence
- A positive team-player
- Excellent command of the English language and communication skills
Requirements & Qualifications
- Diploma or higherin Design Communications, or a related field
- 2 to 4 years of relevant working experience
- Proficient in Adobe Illustrator, Premier Pro, Photoshop and other photo and video editing softwares
- Excellent skills in photography & videography
- Demonstrated experience in social media management