Audience & Content Strategy Manager, Commerce

Mediacorp Pte. Ltd.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading media company in Singapore is looking for an Audience & Content Strategy Manager to innovate commerce-driven content integrations across TV, Radio, and Digital platforms. This role involves collaboration with production and commercial teams to create engaging shopping experiences, enhancing audience engagement and driving revenue growth. The ideal candidate will have experience in content commissioning and a strong understanding of e-commerce trends.

Qualifications

• Experience in content commissioning or commerce-driven storytelling.
• Strong understanding of e-commerce trends and interactive shopping experiences.

Responsibilities

• Develop and execute a content commerce strategy for shoppable integrations.
• Monitor and optimize shoppable content performance using engagement data.

Skills

Negotiation

Project Management

E-commerce Trends

Job description

COMPANY DESCRIPTION

Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.

We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.

Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted.

DESIGNATION: Audience & Content Strategy Manager, Commerce

RESPONSIBILITIES

We are seeking a dynamic Audience and Content Strategy Manager to lead the development and execution of commerce-driven content integrations across Mediacorp programming. This role sits at the intersection of content, commerce, and innovation, focusing on creating shoppable moments within entertainment experiences. You will work closely with production teams, commercial teams, and commerce platforms to seamlessly weave product placements with interactive shopping experiences, driving audience engagement and revenue growth.

Responsibilities:

1. Content & Commerce Strategy: Develop and execute a content commerce strategy that enhances TV, Radio, and Digital programming with shoppable integrations, making it easy for viewers to discover and purchase featured products.
2. Commissioning & Development: Identify and commission original commerce-driven content and shopping opportunities within entertainment formats across Mediacorp platforms. Work closely with a variety of production and creative teams to develop the formats.
3. Stakeholder Collaboration: Work closely with Programming, Content, Commercial teams, brands, and e-commerce platforms to craft engaging, native shopping experiences that enhance storytelling without disrupting viewer engagement.
4. Technology & Innovation: Partner with technology providers to implement shoppable video tools, QR codes, social commerce, and live shopping experiences.
5. Performance & Optimization: Monitor, analyze, and optimize shoppable content performance using audience engagement data, conversion rates, and sales metrics to refine strategies.
6. Rights & Compliance: Navigate licensing agreements, advertising regulations, and brand partnership guidelines to ensure all integrations align with legal and ethical standards.

QUALIFICATIONS

• Experience in content commissioning, branded content, or commerce-driven storytelling, ideally within TV, digital media, or streaming platforms.
• Strong understanding of e-commerce trends, retail partnerships, and interactive shopping experiences in media.
• Proven track record of successfully managing brand integrations, sponsorship deals, or product placement partnerships.
• Ability to work with cross-functional teams (creative, production, commercial, marketing, and tech teams).
• Familiarity with shoppable video, live commerce, and interactive content innovations.
• Strong negotiation, budgeting, and project management skills.