E-commerce & Retail Marketing Manager, SEA

FOREO; Singapore; On-site; USD 60,000 - 100,000; Full time

Job summary

Join an innovative beauty-tech pioneer as an E-commerce & Retail Marketing Manager for Southeast Asia. This role is crucial in shaping the brand's future, focusing on strategic marketing and consumer engagement. You will lead impactful campaigns that leverage social media and influencer ecosystems, driving growth in key markets like Singapore and beyond. With a dynamic work culture that values creativity, this is an exciting opportunity to make a significant impact in the beauty industry. If you are passionate about beauty and tech, and have a proven track record in marketing, we want to hear from you!

Benefits

Opportunities for professional growth

Dynamic work environment

Collaboration with skilled team

Creative work culture

Qualifications

• 7+ years in premium beauty/tech marketing.
• Proven track record in retail marketing strategies.
• Strong expertise in social media and influencer marketing.

Responsibilities

• Lead development of marketing strategies across SEA.
• Drive consumer engagement and growth targets.
• Collaborate with sales for market expansion.

Skills

KOL ecosystems

Budget optimization

Social media platforms

Influencer marketing

Content creation

Leadership skills

Digital marketing tools

Communication skills

Creative problem-solving

Education

Bachelor's degree in Marketing or related field

Tools

Digital marketing analytics platforms

Job description

JOB POSITION: E-commerce & Retail Marketing Manager, SEA

LOCATION: Singapore

FOREO is a Swedish beauty-tech pioneer revolutionizing the skincare and wellness industry with cutting-edge devices and products. Our mission is to empower individuals to look and feel their best through innovative, high-tech solutions. In Southeast Asia (SEA), we are on a mission to significantly grow our presence in key markets, including Singapore, Malaysia, Indonesia, Vietnam, and the Philippines.

At FOREO, we foster a flexible, proactive, and highly dynamic work culture where creativity and resourcefulness thrive. Join us to be part of a global brand that values innovation, collaboration, and results-driven excellence.

ROLE OVERVIEW

FOREO is seeking a self-driven and visionary person to lead the development and execution of comprehensive marketing strategies across Southeast Asia. This role is pivotal in shaping the future of our brand in the region, driving consumer engagement, and achieving ambitious growth targets.

The ideal candidate is a strategic thinker who can define and execute detailed plans, inspire teams, and deliver measurable results. If you’re passionate about beauty, tech, and creating impactful campaigns, this is the role for you..

REQUIREMENTS

• 7+ years in premium beauty/tech, with expertise in KOL ecosystems, budget optimization, and turning trends into revenue (e.g., viral TikTok campaigns).
• Proven track record of developing and executing successful retail marketing strategies.
• Strong expertise in social media platforms, influencer marketing, and content creation.
• Exceptional leadership and team management skills.
• Creative problem-solving abilities and a resourceful, results-driven mindset.
• Excellent communication and organizational skills.
• Proficiency in digital marketing tools and analytics platforms.

KEY RESPONSIBILITIES

Omnichannel Growth Strategy

• Platform & Budget Mastery: Define market-specific platform priorities (e.g., TikTok Shop vs. Shopee) and allocate budgets to maximize ROI, balancing buzz-building campaigns with performance-driven tactics.
• Traffic & Conversion Leadership: Partner with sales and e-commerce teams to design campaigns that drive traffic, leveraging viral trends (e.g., "Skin Tech Challenges") and localized promotions.
• Market Expansion: Collaborate with distributors and sales teams to enter new markets, ensuring campaigns align with local consumer insights and premium brand standards.

Brand & Product Leadership

• KOL/PR & Social Innovation: Architect breakthrough campaigns combining nano/micro-influencers, earned media, and platform-first content (e.g., TikTok duets with dermatologists debunking IPL myths).
• ROI-Focused Buzz: Prioritize campaigns with measurable engagement (e.g., UGC submissions, shares) and conversions, using real-time analytics to optimize spend.
• New Product Storytelling: Position launches as "must-have" innovations (e.g., FAQ Swiss LED masks) through PR exclusives and influencer seedings.

Content Excellence & Trend Agility

• Trend-Led Content Oversight: Curate and approve all content (KOL, social, retail collateral) to align with global brand identity while tapping into SEA trends (e.g., "glass skin" in Indonesia, "#CleanTok" in Singapore).
• Cross-Platform Narratives: Ensure cohesive storytelling across channels, from TikTok unboxings to premium YouTube tutorials featuring celebrity estheticians.

Cross-Functional Collaboration

• Budget Governance: Plan, monitor, and report on campaign budgets, ensuring 80% of spend drives both brand equity and bottom-line growth.
• Performance Analytics: Partner with analytics teams to track CAC, CTR, and sell-through rates, sharing insights with regional stakeholders.

Why FOREO?

• Be part of the fastest-growing global beauty and well-being brand.
• Lead impactful campaigns that shape the future of beauty-tech in Southeast Asia.
• Work in a creative, knowledge-sharing, and dynamic environment.
• Enjoy opportunities for professional growth and career advancement.
• Collaborate with a highly skilled and passionate team.

If we raised your interest and you think you might be a perfect match for our company, send your CV and Cover Letter in English.

Please note that only shortlisted candidates will be contacted.

All applications will be considered under the terms and conditions of confidentiality in accordance with the regulations of personal data protection.

www.foreo.com