Assistant/Marketing Manager

MEDICO PTE. LTD.; Singapore; On-site; USD 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic marketing professional to spearhead innovative marketing initiatives and drive brand visibility. In this role, you will collaborate with partners to develop impactful marketing strategies and execute high-engagement campaigns. You'll dive into digital marketing, leveraging SEO, SEM, and social media to enhance brand presence and engagement. This role offers the chance to shape marketing efforts that resonate with target audiences while analyzing market trends to optimize strategies. If you're passionate about marketing and ready to make a significant impact, this opportunity is for you!

Qualifications

• Proven experience in developing and implementing marketing strategies.
• Strong analytical skills to evaluate market trends and consumer behavior.

Responsibilities

• Develop and implement partner marketing strategies to drive growth.
• Manage digital marketing campaigns across multiple channels.

Skills

Digital Marketing

SEO

SEM

Social Media Management

Market Research

Event Management

Education

Bachelor's Degree in Marketing

Master's Degree in Business Administration

Tools

Google Analytics

Email Marketing Tools

Social Media Platforms

Job description

Marketing Initiatives and Partner Collaboration

• Develop and implement annual partner marketing strategy and plans in collaboration with the sales team and selected partners, aimed at driving growth and market penetration
• Lead, plan and roll out high-impact marketing initiatives for key partners including events, workshops, email campaigns, and webinars, for market engagement and brand visibility
• Conduct market research and competitor analysis to evaluate trends, brand awareness, and provide insights for developing effective sales and marketing strategies.
• Ensure distributors are consistently informed about new products and have seamless access to the updated brochures and promotional materials through various communication channels including meetings, emails, and the partner portal.
• Lead the strategic planning and execution of events, managing the entire lifecycle from budgeting and logistics coordination to onsite execution and post-event analysis.

Digital Marketing & Branding Efforts

• Assist the team in the development of the overall digital marketing strategy
• Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
• Manage and maintain the company’s owned media
• Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
• Manage social media marketing campaigns
• Manage digital advertising campaigns (SEM, Display, Social)
• Manage SEO campaigns
• Set up conversion, pixel, and event tracking on the website and across various digital platforms
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team