Marketing and Communication Manager - Southeast Asia

Activate Interactive; Singapore; On-site; USD 60,000 - 100,000; Full time

Job summary

An innovative company is seeking a Marketing and Communication Manager for Southeast Asia to drive brand engagement and customer outreach. In this dynamic role, you will develop tailored marketing strategies, analyze market trends, and oversee digital campaigns across key regional platforms. Your creativity and strategic thinking will help adapt global initiatives to local preferences, ensuring effective communication and brand presence. Join a forward-thinking team dedicated to enhancing health and wellness across Southeast Asia, and make a significant impact in a growing industry.

Benefits

Employee Wellness Program

Fun working environment

Qualifications

• 5-7 years in marketing roles with a focus on SEA markets.
• Strong digital marketing skills with experience in integrated campaigns.

Responsibilities

• Develop and execute marketing strategies for SEA markets.
• Manage digital campaigns and relationships with influencers.

Skills

Digital Marketing

Brand Communication

Project Management

Consumer Behavior Analysis

Influencer Outreach

Education

Bachelor's degree in Marketing

Master's degree in Marketing

Tools

Meta Ads Manager

Google Analytics

HubSpot

Mailchimp

Canva

Job description

Headquartered in Singapore, Actxa Pte Ltd is a deep tech company founded in 2015 that leverages artificial intelligence to create next generation preventive healthcare solutions.

We are an affiliated company by common shareholders with Activate Interactive Pte Ltd which company logo appears on the top of this page.

Actxa creates evidence-based, personalizes health insights in the domains of physical activities, sleep quality, body composition, stress and recovery, heart health and blood glucose evaluation and monitoring.

To improve population health, Actxa establishes worldwide partnerships and research collaborations to develop critical preventive health models to help people avert chronic diseases such as diabetes and hypertension.

We believe in positively impacting the lives of people around us and the environment we live in through the use of technology. Hence, we are committed to providing a conducive environment for all employees to realise their full potential, who in turn have the opportunity to continuously drive innovation.

We have opportunities for you to grow your career path and are looking for talented professionals to join our team.

More information about us: https://www.actxa.com

Actxa is hiring for Marketing and Communication Manager - Southeast Asia

We are a dynamic wearable technology company expanding our footprint across Southeast Asia, delivering next-generation health and wellness solutions. We are seeking a strategic and hands-on Marketing and Communication Manager - SEA to lead our marketing, brand communication, and customer engagement initiatives across key SEA markets including Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines. The ideal candidate understands the nuances of the region, can localize messaging, and drive performance through digital and partner-driven campaigns.

What will you do?

Regional Marketing Strategy

• Develop and execute marketing strategies tailored to each SEA market, aligned with brand and business objectives
• Analyze local consumer behaviors, market dynamics, and competitors to inform campaign development
• Adapt global marketing initiatives for local relevance and effectiveness
  
  
  

Brand & Content Localization

• Ensure all messaging and content reflects the cultural, linguistic, and lifestyle preferences of target markets
• Oversee production of region-specific assets including website content, social media, promotional videos, and customer success stories
• Uphold brand voice while adapting for local language and tone when needed
  
  
  

Digital & Influencer Marketing

• Manage digital campaigns across Meta, TikTok, Google, and regional platforms
• Build and manage relationships with influencers, fitness communities, and wellness creators in each country
• Optimize campaigns for engagement, acquisition, and conversion, using data-driven insights
  
  
  

Public Relations & Media

• Coordinate media outreach, press events, and launches in key cities
• Manage relationships with regional media outlets, tech bloggers, and healthcare reporters
• Craft regionally adapted press releases and coordinate translations when needed
  
  
  

Partnerships & Go-to-Market Activities

• Collaborate with local distributors, e-commerce partners, and health/fitness organizations to boost market reach
• Support sales and channel marketing teams with co-branded campaigns and promotional materials
• Represent the brand at SEA industry events, expos, and pop-ups
  
  
  

Requirements

What are we looking for?

• Deep understanding of SEA markets, cultural nuances, and consumer preferences
• Proven experience developing and managing integrated marketing campaigns in the region
• Strong digital marketing skills, including performance marketing and influencer outreach
• Excellent written and verbal communication skills in English; fluency or working knowledge of Bahasa, Thai, or Vietnamese is a plus
• Strong project management, creative thinking, and analytical skills
  
  
  

Preferred Skills:

• Experience in wearable tech, consumer electronics, digital health, or lifestyle brands
• Familiarity with regional data privacy, health claims, or advertising regulations
• Hands-on experience with tools like Meta Ads Manager, Google Analytics, HubSpot, Mailchimp, Canva, etc
  
  
  

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field (Master's degree preferred)
• 5-7 years in marketing and communications roles, with 2+ years in a regional or SEA-focused position
  
  
  

Benefits

What do we offer?

• Fun working environment
• Employee Wellness Program
  
  

Actxa Pte Ltd is an equal opportunity employer. Employment decisions will be based on merit, qualifications and abilities. Actxa Pte Ltd does not discriminate in employment opportunities or practices on the basis of race, colour, religion, gender, sexuality, national origin, age, disability, marital status or any other characteristics protected by law.

Protecting your privacy and the security of your data are longstanding top priorities for Actxa Pte Ltd.

Your personal data will be processed for the purposes of managing Actxa Pte Ltd's recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results, and as is otherwise needed in the recruitment and hiring processes.

Please consult our Privacy Notice ( https://www.actxa.com/privacy-policy ) to know more about how we collect, use, and transfer the personal data of our candidates. Here you can find how you can request for access, correction and/or withdrawal of your Personal Data.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  IT Services and IT Consulting

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