New Media Director

Main Responsibilities

Plan, design, implement and monitor social media marketing campaigns.

Create, curate and manage social media content, including text, audio, visual and multimedia formats.

Engage users with prompt responses, organize competitions, ask questions and cultivate relationships.

Monitor social media trends, including developments in design, applications, strategy and innovation to stay relevant and effective.

Create comprehensive marketing plans to boost brand image, increase customer engagement and improve conversions.

Design, implement and manage social ad campaigns integrated into the company’s strategic marketing plans.

Hire and supervise talented creatives, including Freelance Writers and Graphic Designers, and coordinate their activities to achieve social media campaign objectives.

Track social media campaigns’ key performance metrics to maximize results and report progress to management.

Knowledge, Skills and Experience Needed for the Job

Minimum Bachelor’s degree or equivalent

Three or more years of relevant work experience in social media marketing or related role

Proven knowledge and experience in the fundamentals of classical marketing

In-depth knowledge and application of content marketing theory

Excellent communication skills in both Mandarin and English

Demonstrated understanding of social media platforms (mainly for Chinese platforms such as WeChat, Red, DouYin/TikTok), their unique audiences and how to use them to maximize branding and marketing efforts

Exceptional time management skills and interpersonal relations

In-depth knowledge of analytics software, content management systems and SEO tools