Assistant Manager/Senior Executive (Marketing)

National University of Singapore; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

The National University of Singapore is seeking an energetic marketer to lead its brand's presence across social media platforms. This role involves developing and managing social media strategies, creating engaging content, and executing digital marketing campaigns. Ideal candidates will have a Bachelor's degree and relevant experience in digital marketing.

Qualifications

• Minimum 1-2 years' relevant experience in social media and digital marketing.
• Proven experience in content marketing and excellent copywriting skills.
• Fresh graduates are welcome to apply.

Responsibilities

• Develop and manage social media strategy across platforms.
• Plan and execute digital marketing campaigns.
• Create and curate high-quality content tailored to each channel.

Skills

Brand building

Strategic marketing

Content creation

Digital marketing

Communication

Education

Bachelor's degree in Communications, Journalism, Marketing, English, or English Literature

Tools

Content management systems

Basic graphic design

Data analysis tools

Job description

Company description:

The National University of Singapore is the national research university of Singapore. Founded in 1905 as the Straits Settlements and Federated Malay States Government Medical School, NUS is the oldest higher education institution in Singapore.

Job description:

Short Description

NUS Centre for Future-ready Graduates (CFG) adopts a multipronged, student-centric approach to help them make sense of their strengths, refine their skills, and demonstrate their value to employers. Beginning with the end in mind, CFG has developed a four-year roadmap to help enhance the employability of our graduates through a repertoire of skills programmes and industry-focused experiential opportunities. This bolsters students' confidence to grow deeper, discover their passions, and explore multiple pathways.

Serving the entire spectrum of students from undergraduates to postgraduates, CFG offers more than 15 unit-bearing courses in collaboration with academic and industry partners. We continuously innovate and enhance the quality of our offerings, as our students deserve the best tools, preparedness, and mindset to not just launch a good career, but be equipped with life skills that can help them navigate an unpredictable future.

Job Description

About the Role

Reporting to the Head of Marketing, you will lead our brand's presence across social media platforms.

We are looking for

• An energetic marketer with a passion and understanding for brand building and strategic marketing
• An organized self-starter who can multi-task effectively and manage ambiguity
• A strong communicator with excellent written and spoken communication skills
• A storyteller with a flair for crafting engaging content
• Someone highly comfortable with technology, and up-to-date with developments in content management and digital marketing

Duties & Responsibilities

• Develop, implement, and manage our social media strategy across platforms (e.g., Instagram, Facebook, LinkedIn)
• Plan and execute digital marketing campaigns
• Create and curate high-quality content (graphics, videos, copy) tailored to each channel
• Manage social media calendars and ensure consistent posting and brand voice through effective project management
• Monitor and analyze content and campaign performance for reporting and implement improvements
• Stay up-to-date with the latest digital trends to enhance user experience
• Respond to community engagements and comments in a timely and brand-appropriate manner
• Support or contribute to other cross-functional projects as needed

Qualifications

• A Bachelor's degree, preferably in Communications, Journalism, Marketing, English, or English Literature. Fresh graduates are welcome to apply.
• Minimum 1-2 years' relevant experience in social media and digital marketing
• Proven experience in content marketing and excellent copywriting skills
• Experience with content management systems
• Basic creative design (graphic/video) and data analysis skills are highly advantageous
• Relevant experience in tech-driven/digital marketing/social media teams is a plus
• May require availability during some evenings and occasional weekends

More Information

Location: Kent Ridge Campus

Organization: Centre for Future-Ready Graduates

Department: Marketing

Employee Referral Eligible: No

Job requisition ID: 28987