Product Manager, TR APAC

MAKE UP FOR EVER; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading beauty brand is seeking a Trade Marketing Manager for its Travel Retail segment in APAC. The role involves product management, trade marketing activations, and data analysis to enhance brand presence and drive sales. The ideal candidate will have a strong marketing background, excellent analytical skills, and a passion for beauty. You will collaborate with various stakeholders to execute marketing strategies and manage product assortments effectively.

Benefits

Career development opportunities

Dynamic work environment

Collaboration with a passionate team

Qualifications

• Minimum 5 years of hands-on product marketing experience.
• Fluent in spoken and written English; proficiency in Chinese (Mandarin) is a strong advantage.

Responsibilities

• Develop and execute product strategy for Travel Retail APAC.
• Lead trade marketing activations for the Travel Retail business.
• Analyze industry reports to identify trends and opportunities.

Skills

Analytical Skills

Communication

Project Management

Stakeholder Management

Detail-Oriented

Education

Diploma / Degree in Business / Marketing

Tools

Microsoft Office

Power BI

Job description

Company Description

THE CONTEXT _________

MAKE UP FOR EVER IS A COLLECTIVE OF MAKEUP ARTISTS CO-CREATING HIGHPERFORMANCE PRODUCTS AND SERVICES. THROUGH OUR ARTISTRY WE INSPIRE AND EMPOWER PEOPLE TO UNLEASH THEIR PERSONAL EDGE.

Since its inception in 1984, MAKE UP FOR EVER has been collaborating with professional makeup artists to stay at the cutting-edge of technological, formulistic and artistic advances, while offering everyone access to all products and benefits. Education and transmission are at the core of the brand’s mission. MAKE UP FOR EVER is the only brand with a worldwide network of makeup schools from Paris to Shanghai: the MAKE UP FOR EVER ACADEMY.

MAKE UP FOR EVER is passionate about diversity and individuality, encouraging everyone to bring out their singularity, claim it and have fun with it. At MAKE UP FOR EVER, we are a team, we are your team and everyone is welcome.

Job Description

YOUR IMPACT _________

You are creative, resourceful and know how to build influential relationships both with internal & external stakeholders. Your in-depth knowledge of beauty & consumer trends enables you to spot opportunities within APAC and implement promotional campaigns tailored to the unique travellers profile in each region. Results oriented, you will be leading the trade marketing activations for the Travel Retail business, focusing but not limited to, new launch rollout from product forecast to post-launch results analysis & reporting and management of the travel retail product assortment portfolio to achieve commercial objectives.

YOUR MISSION _________

PRODUCT MANAGEMENT & ASSORTMENT STRATEGY

• Develop and execute the product strategy for Travel Retail APAC in alignment with global brand priorities and market needs

• Partner with Area Managers to define forecast ambition by market and ensure accurate forecasting and allocation of new launches, testers, gratis and promotion support

• Oversee full product lifecycle management from launch to phase-out, ensuring timely execution and market relevance

• Define product positioning and pricing strategies in collaboration with Marketing Manager

• Review product assortment productivity regularly, analyze sales performance and identify opportunities to optimize or evolve the portfolio to drive incremental sales

• Lead the development, rollout and lifecycle management of Travel Retail Exclusive Kits (TREX), ensuring continuous supply and competitiveness

• Monitor and analyze competitor activities and make actionable recommendations for assortment strategy and TREX innovation

• Prepare and customize launch decks and toolkits for internal and external presentations

TRADE MARKETING ACTIVATIONS

• Collaborate with HQ to adapt global launch assets for Travel Retail channel and provide timely feedback on market, category and competitor insights

• Lead the strategy, planning and execution of trade marketing campaigns and instore activities in partnership with the Commercial team (Area Managers, Commercial Executives) • Ensure timely and seamless execution of launch activations through crossfunctional coordination

• Collaborate closely with Visual Merchandising on planograms and franchise visibility to ensure brand consistency and commercial impact • Manage the GWP (Gift with Purchase) allocation and deployment across markets, with the support of Marketing Executives, ensuring strong ROI and brand image adherence • Work with duty-free operators to plan and execute animation campaigns and activations at key locations

DATA-ANALYSIS & REPORTING

• Analyze industry reports (e.g. TR Generation, Beaute Research) to identify trends and opportunities for strategic planning

• Consolidate and report on monthly SISO performance, new launches performance and evaluate effectiveness of assortment strategy and marketing activities

• Proactively track competitor promotions and animations with support from Marketing Executives, sharing insights to strengthen future brand plans

OPERATIONAL MARKETING & BUDGET MANAGEMENT

• Support the operational execution of marketing campaigns, ensuring timely delivery of collaterals and tools to counters • Assist in the planning and execution of brand marketing events and presentations and ad-hoc projects (e.g. TFWA, Expert Seminars, Retailer Meetings, etc)

• Monitor and track trade marketing budget usage and ensure timely processing of relative invoices

TEAM LEADERSHIP & DEVELOPMENT

• Lead, coach and mentor Marketing Executives and Trainee, providing clear goal-setting, ongoing feedback and growth opportunities

• Foster a collaborative and high-performing team environment by promoting open communication, shared accountability and cross-functional synergy

Qualifications

WHAT YOU OFFER _________

• Diploma / Degree in Business / Marketing or equivalent

• Minimum 5 years of hands-on product marketing experience or trade marketing experience, prior experience in Travel Retail environment will be a plus

• Highly detail-oriented and process driven, proactive and solutions-focused

• Skilled in managing multiple timelines, stakeholder inputs and moving parts across functions and markets

• Commercially savvy, strong analytical skills to make data-informed recommendations

• Strong sense of ownership and accountability, taking pride in delivering high quality work end-to-end

• Fluent in spoken and written English; proficiency in Chinese (Mandarin) is a strong advantage for regional communication

• Proficient in Microsoft Office, especially Excel and PowerPoint (with good design aesthetics for presentations)

• Experience with data visualization tools (e.g. Power BI) or CRM platforms is a plus

• Genuinely curious about Travel Retail, passionate about beauty and understands the nuances of brand storytelling, assortment planning, and shopper behavior

WHAT WE OFFER _________

• An exciting and dynamic role within a fast-paced, high-growth environment, where every day presents new challenges, learning opportunities, and the chance to collaborate with a passionate and driven team

• Your development is at the heart of our ambition. As part of MAKE UP FOR EVER and the LVMH Group, you’ll gain access to a world of career possibilities across 75 iconic Maisons, supported by a culture of excellence, innovation, and global mobility