BRAND MANAGER

La Maison Du Whisky Pte Ltd; Singapore; On-site; SGD 50,000 - 90,000; Full time

Job summary

An established industry player in fine spirits is seeking a dynamic Brand Manager to lead brand strategies across the APAC region. This role involves managing a diverse portfolio of premium spirits, developing tailored brand plans, and executing impactful marketing campaigns. The ideal candidate will possess a strong understanding of the spirits industry and demonstrate excellent project management and communication skills. Join a passionate team dedicated to delivering exceptional drinking experiences and shaping the future of fine spirit distribution in a collaborative work environment.

Benefits

Medical Plan + Coverage

15 days paid Annual Leave

1 day WFH per week

Phone bills up to $50/month

Qualifications

• 2-3 years of brand management experience in spirits or luxury sectors.
• Strong project management skills to handle multiple initiatives.

Responsibilities

• Oversee and manage the portfolio of fine spirits to ensure optimal brand performance.
• Develop strategic brand plans based on market trends and consumer insights.

Skills

Brand Management

Market Research

Strategic Planning

Project Management

Communication Skills

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Job description

About La Maison du Whisky:

La Maison du Whisky is a leading distributor of fine spirits across the APAC region. With a diverse portfolio of top-tier global brands, we bring exceptional products to market, offering our customers unique and refined drinking experiences.

As we continue to expand our presence across the APAC region, we are seeking a talented Brand Manager to oversee and grow our portfolio of fine spirits, building brand recognition and driving success in Singapore and across the region.

Position Overview:

We are looking for a results-oriented and strategic Brand Manager to manage our portfolio of premium spirits across APAC. This individual will take the lead in developing and executing tailored brand strategies for each brand within our portfolio, ensuring their growth and success in an increasingly competitive market.

Key Responsibilities:

• Portfolio Management: Oversee and manage the portfolio of fine spirits (whiskies, gins, rums, agaves, etc.) distributed by La Maison du Whisky, ensuring optimal brand performance and alignment with business goals.

• Brand Strategy & Planning: Develop and implement strategic brand plans for each brand, considering regional market trends, consumer insights, and competitive dynamics across the various categories of spirits.

• Market & Consumer Insights: Conduct thorough market research and competitive analysis to identify growth opportunities and monitor evolving consumer preferences, adjusting brand strategies accordingly.

• Brand Activation & Campaigns: Plan, execute, and measure integrated brand activations, marketing campaigns, and events (digital, retail, on-trade) to increase brand awareness and drive sales growth.

• Cross-functional Collaboration: Work closely with sales, marketing, and customer experience teams to ensure alignment in brand strategy execution and ensure that all touchpoints are consistent with brand objectives.

• Brand & Retailer Relationships: Foster and manage strong relationships with our brands, retailers, and key partners across the region to enhance brand visibility, availability, and consumer engagement.

• A&P Budget Management & Tracking: Manage the advertising and promotion (A&P) budget for each brand, ensuring that spending is aligned with business goals and is tracked and reported effectively. Monitor ROI on marketing activities and ensure optimal allocation of resources across campaigns and initiatives.

• Performance Tracking & Reporting: Track and evaluate brand performance metrics (sales, market share, brand awareness, depletion, ordering etc.), providing regular reports and actionable insights to leadership.

• Training & Support: Provide brand training and support for sales teams, distributors, and other stakeholders to ensure consistent messaging and effective positioning of brands in the market.

• New Product Launches & Innovation: Lead the introduction of new products and innovation initiatives, ensuring successful market entries and alignment with overall brand strategies.

Qualifications:

• Education: Bachelor’s degree in Marketing, Business, or a related field.

• Experience: 2-3 years of brand management experience, preferably within the spirits, beverage, or luxury sectors.

• Industry Knowledge: Strong understanding of the fine spirits industry (whisky, gin, rum, agaves, etc.) and experience in managing multiple categories within the sector.

• Strategic Mindset: Ability to think strategically and implement tactical brand plans that lead to measurable business outcomes.

• Project Management Skills: Strong project management skills with the ability to manage multiple initiatives, timelines, and teams.

• Excellent Communication: Exceptional verbal and written communication skills, capable of influencing internal teams, distributors, and external partners.

• Language Skills: Fluency in English is required.

• Passion for Fine Spirits: A genuine passion for fine spirits and a deep understanding of their nuances will be highly valued.

• Only Singapore Permanent Resident and Singaporeans will be considered (quota restriction)

What We Offer:

• Competitive salary and benefits package.

• A dynamic, collaborative work environment with opportunities for professional growth and development.

• Exposure to a prestigious portfolio of global spirit brands and the opportunity to shape the future of fine spirit distribution in the APAC region.

• The chance to work with a team of passionate and knowledgeable individuals who are dedicated to delivering premium products and experiences.

To Apply: Please send your resume and a cover letter detailing your relevant experience and why you are passionate about the opportunity at La Maison du Whisky.

Work Location:Robertson Quay, near Fort Canning MRT

Interested candidates, please click “Quick Apply”.

NB: Only shortlisted candidates would be notified.

More info

• Medical Plan + Coverage

• 15 days paid Annual Leave

• 1 day WFH per week

• Phone bills up to $50/month